AD DISTRIBUTION METHODS
ONPA/ONAC web site

This web site includes a download facility that is used for distribution of digital ad files. Any advertiser or agency can distribute advertising files via this web site, and the distribution service is free to advertisers who reserve space through ONAC. There is a service charge for web distribution of ads that are not placed through ONAC. (See Service charges below.)
      Any file size and format can potentially be distributed through this facility. The Adobe Portable Document Format (PDF) is used exclusively for ad distribution because, properly rendered, it is device- and platform-independent and produces the smallest file possible without adversely affecting the ad image. This web site includes job options settings for Adobe Acrobat software (which produces PDF files), and we will be happy to assist you in producing and/or handling PDF files. Call or email David Merrill at 503-624-6397.
      Security: To download an ad file, a visitor to the site must enter a keyword that is provided by ONAC when the file is placed on the server. When a valid keyword is entered, download links for the associated files are displayed. This prevents unauthorized access to advertising files and ensures that each newspaper will have access only to the files intended for them. Download activity on our web site is monitored to ensure that files are being successfully accessed by their recipients, as additional insurance against unauthorized downloads, and for statistical purposes.

Associated Press AdSend

ONAC maintains a subscription to the AdSend service provided by the Associated Press. AdSend is an alternative web-based system for distributing digital ad files, and some newspapers prefer to receive digital files through this service. Fax notification is sent to the recipient with information about the file and its origin. Only PDF files can be sent via AdSend. No other file formats will be accepted. All files distributed through AdSend are subject to a minimum charge (see Service charges below), regardless of whether the ad was placed through ONAC.

Email attachment

We can deliver digital ad files by email if the file size is sufficiently small (1 megabyte or less). However, this method does carry some risk for individual files. Email and mail-server programs vary in their handling of attachments, and attachments can be corrupted or lost in transit without notification to the sender. See Our responsibility below for information on ONAC's liability in email distribution of ad files.

Magnetic media

If necessary, we can deliver digital ad files to a limited number of recipients on diskette, or on CD-ROM or zip disk if the file is larger than 1.3 megabytes. However, risks associated with this distribution method are greater than with other methods (see Our responsibility below). The contents of magnetic media can be damaged in shipment due to excessive heat or exposure to magnetic fields; the choice of disk format often requires the recipient to have a specific type of computer or hardware; and zip disk or CD-ROM delivery is subject to a media charge (see Service charges below), regardless of whether the ad was placed through ONAC. For these reasons, we consider delivery by this method less desirable than other options, although direct disk delivery via courier is sometimes the only way a deadline can be met.



DESIGN AND FILE CONVERSION

To reduce unnecessary delays and expense, we encourage you to provide finished PDF files, and we will be happy to assist you in configuring your Acrobat software to produce them. If you send us digital ad files that are not in PDF format or otherwise are not ready for distribution when received, we will notify you immediately if arrangements have not been made in advance.
      As far as possible with our current equipment and software, we will make the necessary changes and bill you accordingly (see Service charges below). These are considered design services and include the following:

Native desktop publishing files
We can accept and work with ads in their "in process" state. All such work must be arranged in advance to ensure that our equipment and software allow us to do what is needed, and it will be billed as described under Service charges below. Please allow plenty of lead time for such projects to prevent deadline shortfalls.

Image scanning
We can create a digital image by scanning a color, grayscale, or black-and-white line image on paper, film, or a slide. We can either place the image into an ad layout or convert it to PDF format. We can also create a prescreened PDF file by digitizing a velox or PMT at high resolution ("copy dot") to reproduce the halftone dots. Scanned files are editable, and if necessary, borders can be added or changed and image elements can be added, removed, repositioned, or altered. (Scanned velox images cannot be resized.) All such changes will be billed as described in Service charges below. Currently, "copy dot" reproduction of veloxes is limited to black and white ads.

Other graphics formats
We can accept and convert to PDF most common Macintosh and Windows graphics formats, including BMP, GIF, TIFF, JPEG, and PICT. These files should be delivered in their original form rather than embedded in a word processing or page layout document. Unless otherwise specified, output from all of these file formats is a PDF file containing a monochrome bitmap image suitable for halftone reproduction at 85 lines per inch.



SERVICE CHARGES
DISTRIBUTION
ONPA/ONAC web site or e-mail. For ads placed through ONAC and requiring no conversion or design services, distribution via our web site or as an e-mail attachment is free of charge. Ads not placed through ONAC are subject to a charge of $4.00 per ad per recipient. A rush charge of $10 per ad per recipient applies if lead time is so short as to require immediate rush processing. Rush charges apply regardless of whether the ad was placed through ONAC.

Associated Press AdSend. Charges for AdSend delivery will vary depending on rush status, but the minimum charge per ad per recipient is $10.00, regardless of whether the ad was placed through ONAC.

Magnetic media. Postage and handling or rush courier charges are variable and will be added to any other ad delivery charges. If ad files are small enough to be distributed on floppy disk, no media charges apply. Files larger than 1.3 megabytes must be delivered on a zip or CD-ROM disk, and we impose a $4 media charge for each such large-capacity disk, regardless of whether the disk is returned. Clients who provide their own disks will not be charged for media. Media charges apply regardless of whether the ad was placed through ONAC.

Design services and file conversion. Any conversion or other manipulation of ad files will be charged at $30 per hour with a 1-hour minimum charge per ad file. These charges apply regardless of whether the ad was placed through ONAC.



SENDING FILES TO US
Electronic delivery

Digital files (PDF files, native desktop publishing files, and image files) smaller than 1 megabyte may be delivered by email attachment or by internet upload directly to our server. Files larger than 1 megabyte MUST be uploaded directly, and we prefer that font files be sent as email attachments. Please contact us if you have questions.
      If you are sending font files, you must first copy them to a location other than the fonts area of your computer, and then attach the copies to an email message. Files attached directly out of the system fonts area (System folder:Fonts on Macintosh or Windows\Fonts in Windows) usually do not transmit correctly.

Mail or surface delivery
Mailed, shipped, or couriered materials can consist of positive prints or floppy, zip, or CD-ROM disks containing digital files. These materials should be packaged with appropriate care to protect the contents from damage. Large prints should be rolled and mailed in a tube.



OUR RESPONSIBILITY
File and media integrity

Please keep a backup copy of what you deliver to us, as we cannot be responsible for complete loss of the work. We take no responsibility for corruption of or damage to the original file(s), and we may request resubmission of corrupted materials.
      We take full responsibility for delivering an ad of the same size, general character, and content of the original, subject to time constraints. If (and only if) circumstances should make it necessary, we may elect to rebuild an ad completely, using some or all of the original materials, in order to meet the deadline. In such a case, we are not responsible for software problems or conflicts that may prevent optimal results or the precise reproduction of an ad.

Conversion accuracy

Font matching. Fonts provided with an ad must be the same fonts used in creating it. Many fonts require at least two files (a screen font and a printer font) to reproduce correctly, and these files also must match exactly. We reserve the right, if circumstances warrant, to substitute similar fonts of our own choosing if the fonts provided are inadequate or the files are corrupted or in conflict with other software.

Graphics quality and format. We are not responsible for the work of others in scanning and preparing graphics for an ad. We reserve the right to reduce the size of excessively large files if this can be done without compromising image quality.

File format. We prefer to deliver PDF files when possible. However, if the nature of the original materials or the recipient's situation prevent this, we may select a different format that is satisfactory to the recipient. We cannot guarantee the final file format of any ad until the materials have been submitted and examined.

Ad content. The services we render (distribution, conversion, and design) are technical in nature and presuppose correctness and advertiser approval of the contents of any ad. If we are the original designer of the ad or if we have changed an ad significantly, we will seek advertiser or agency approval. Otherwise, we assume no responsibility for errors in typography nor for the selection, relative positions, or sizes of original images.
      If images in an ad were scanned and prepared by others, our sole responsibility is to preserve the quality and reproducibility inherent in the materials provided. Our own scanning and file preparation will be done in such a way as to preserve image quality and reproducibility, but we cannot be responsible for the graphical content of those images.
      The advertiser or agency is responsible for obtaining the necessary permissions and designating the required copyright symbols and language to ensure that publication of an ad is legal and does not infringe on the rights of others. We cannot be held responsible for copyright or other rights infringement that results from publication of an ad that we have distributed or prepared.

Deadlines

We impose rush charges as an incentive for advertisers to provide ad materials well in advance of the publication date. These charges, however, do not buy a guarantee that an ad will indeed appear in the target publication, nor that any specific deadline will be met.