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2004 Best Ad Ideas Contest |
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In the list below, click the award name to view an image of the winning entry; click the publication's name to view a list of its awards. Close that window to return to the winner list. |
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A. Best use of one color and black | |
| Division A | |
| 1st | The Bulletin, Bend (Donner Flowers) |
| 2nd | The Register-Guard, Eugene (Pacific Northwest Wine Club) |
| Division B | |
| 1st | The News-Review, Roseburg (Women at Risk) |
| 2nd | News-Register, McMinnville (Arbutus Garden Arts) |
| Division C | |
| 1st | Keizertimes (Boucher Jewelers) |
| 2nd | Blue Mountain Eagle, John Day (Making the Grade) |
|
B. Best institutional/image ad | |
| Division A | |
| 1st | Mail Tribune, Medford (Casa Bellissimo) |
| 2nd | Portland Tribune (Fife (Entree 2004)) |
| Division B | |
| 1st | Herald and News, Klamath Falls (Merle West Medical Center) |
| 2nd | Albany Democrat-Herald (Wah Chang) |
| Division C | |
| 1st | The Siuslaw News, Florence (Boys and Girls Club) |
| 2nd | Blue Mountain Eagle, John Day (Jackson's) |
|
C. Best multi-color merchandising ad | |
| Division A | |
| 1st | The Oregonian, Portland (Zupan's Markets Grand Opening) |
| 2nd | The Register-Guard, Eugene (Pella Windowscaping Center) |
| Division B | |
| 1st | Herald and News, Klamath Falls (Drews' Boots) |
| 2nd | Hillsboro Argus (Hawthorne Farms) |
| Division C | |
| 1st | Blue Mountain Eagle, John Day (Figaro's Pizza) |
| 2nd | The Hermiston Herald (Sterling Ridge Apartments) |
|
D. Best black and white ad | |
| Division A | |
| 1st | Mail Tribune, Medford (Mon Desir Restaurant) |
| 2nd | Portland Tribune (Calaroga Terrace) |
| Division B | |
| 1st | Corvallis Gazette-Times (Elmer's - Job Fair) |
| 2nd | Lake Oswego Review (Dr. Steve Blakely) |
| Division C | |
| 1st | Central Oregonian, Prineville (Clinic Pharmacy) |
| 2nd | Blue Mountain Eagle, John Day (Mosier's) |
|
E. Best series | |
| Division A | |
| 1st | The Register-Guard, Eugene (Dr. Barry Beget, Orthodontist) |
| 2nd | The Oregonian, Portland (Zupan's) |
| HM (tie) | The Register-Guard, Eugene (Johnson Brothers Greenhouses) |
| HM (tie) | Portland Tribune (Aequis Spa Retreat) |
| Division B | |
| 1st | The Polk County Itemizer Observer, Dallas (The Decorated Wall) |
| 2nd | Clackamas Review (Clackamas County Leadership) |
| Division C | |
| 1st | Appeal Tribune, Silverton (Dr. Carter, DMD) |
| 2nd | The Sandy Post (Oregon Rustics) |
|
F. Most effective use of small space | |
| Division A | |
| 1st | The Bulletin, Bend (Wild Rose Tea Room) |
| 2nd | The Register-Guard, Eugene (Sushi Station) |
| Division B | |
| 1st | Corvallis Gazette-Times (Gracewinds Music) |
| 2nd | The Polk County Itemizer Observer, Dallas (Arcadia World) |
| Division C | |
| 1st | The Graphic, Newberg (The Christmas Barn) |
| 2nd | Blue Mountain Eagle, John Day (Jackson's) |
|
G. Best section cover | |
| Division A | |
| 1st | The Bulletin, Bend (Vanishing Heroes) |
| 2nd | The Bulletin, Bend (The Bulletin 100 Years of News) |
| Division B | |
| 1st | The Outlook, Gresham (She) |
| 2nd | Hillsboro Argus (Hillsboro Class of 2003) |
| HM | Hood River News (Panorama - Reflections) |
| Division C | |
| 1st | Blue Mountain Eagle, John Day (Come Play) |
| 2nd | The Siuslaw News, Florence (Wave Recreation Guide) |
|
H. Best merchandising section | |
| Division A | |
| 1st | Mail Tribune, Medford (Our Valley 2003) |
| 2nd | Mail Tribune, Medford (HomeLife ) |
| Division B | |
| 1st | Lake Oswego Review (Lake View Village) |
| 2nd | Lake Oswego Review (Style) |
| Division C | |
| 1st | Baker City Herald (Visitor's Coupon Map) |
| 2nd | Keizertimes (2003 Holiday Guide) |
|
I. Best institutional section | |
| Division A | |
| 1st | The Bulletin, Bend (Vanishing Heroes) |
| 2nd | The Register-Guard, Eugene (Tastings) |
| Division B | |
| 1st | Lake Oswego Review (Perspective) |
| 2nd | News-Register, McMinnville (Discover Yamhill Valley) |
| Division C | |
| 1st | The Hermiston Herald (The Family Farm) |
| 2nd | Appeal Tribune, Silverton (Space Chronicles) |
|
J. Best multi-sponsor ROP ads | |
| Division A | |
| 1st | The Bulletin, Bend (Spring and Summer Fashion ) |
| 2nd | The Register-Guard, Eugene (Elements of Style) |
| Division B | |
| 1st | Curry Coastal Pilot, Brookings (Garage Sale Saturday) |
| 2nd | Hillsboro Argus (High School Sports Teams) |
| Division C | |
| 1st | The Siuslaw News, Florence (Kite) |
| 2nd | The Graphic, Newberg (Leap Year Contest) |
|
K. Best single house ad | |
| Division A | |
| 1st | The Bulletin, Bend (Vanishing Heroes) |
| 2nd | Mail Tribune, Medford (Be Informed) |
| Division B | |
| 1st | Hillsboro Argus (Partners in Success) |
| 2nd | The Polk County Itemizer Observer, Dallas (Advertising) |
| HM | Curry Coastal Pilot, Brookings (Destination Brookings?) |
| Division C | |
| 1st | News-Times, Forest Grove (Holiday Message) |
| 2nd | Blue Mountain Eagle, John Day (Kids and News) |
|
M. Best use of alternative media | |
| Division A | |
| 1st | The Bulletin, Bend (Book of Love) |
| 2nd | Portland Tribune (At Home (Online Version)) |
| Division B | |
| 1st | Albany Democrat-Herald (Historic Albany - Seems Like Old Times) |
| 2nd | Curry Coastal Pilot, Brookings (Chamber Directory) |
| Division C | |
| 1st | Central Oregonian, Prineville (Business & Commerce/Yard Sale Hot Sheet) |
| 2nd | Baker City Herald (Historic Baker City Calendar) |
|
1. Classified: Best private party promotion | |
| Division A | |
| 1st | Statesman Journal, Salem (Spayed) |
| 2nd | Portland Tribune (Little Green, Big Results) |
| Division B | |
| 1st | The News-Review, Roseburg (Leap Year) |
| 2nd | The News-Review, Roseburg (Quick Cash) |
| Division C | |
| 1st | Blue Mountain Eagle, John Day (Spooky Special) |
| 2nd | Blue Mountain Eagle, John Day (Gobblin Good Deals) |
|
2. Classified: Best promotion of the classified section | |
| Division A | |
| 1st | Statesman Journal, Salem (Reclaim your space) |
| 2nd | The Bulletin, Bend (Let me place your ad) |
| HM | The Bulletin, Bend (Time to let it go) |
| Division B | |
| 1st | The News-Review, Roseburg (Invite 50,000 people into your bedroom) |
| 2nd | The News-Review, Roseburg (Charge!) |
| Division C | |
| 1st | Cottage Grove Sentinel (Pets and Supplies) |
|
3. Classified: Best private party ad | |
| Division B | |
| 1st | The News-Review, Roseburg (Place For My Booty) |
| 2nd | The World, Coos Bay (Courtesy) |
| Division C | |
| 1st | Central Oregonian, Prineville (Happy 70th Birthday Rusty) |
| 2nd | The Graphic, Newberg (Picture Perfect Dads) |