2006 Best
Ad Ideas
Contest


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PDF | MS Word | Contest awards press release
PDF | MS Word | Special awards press release
PDF | MS Word | List of awards by contest category
PDF | MS Word | List of awards by newspaper
For the Best Ad Ideas Contest, entries in 14 categories were judged by members of the Mississippi Press Association in four circulation divisions:.
Division A: Newspapers with circulation of 20,001 or higher
Division B: Newspapers with circulation of 5,001 to 20,000
Division C: Newspapers with circulation of 2,001 to 5,000
Division D: Newspapers with circulation of 2,000 or lower

     In the list below, click the award name (1st, 2nd, HM) for an image of the winning entry; click the newspaper name for a summary of their awards.

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Best use of one color and black
Divisions A & B combined
1st Albany Democrat-Herald (Flowerland)
2nd Clackamas Review, Milwaukie (Dance Evolve)
Divisions C & D combined
1st The Madras Pioneer (Oscar's Building)
2nd Bandon Western World (Bandon Visitor Guide)

Best institutional/image ad
Divisions A & B combined
1st The News-Review, Roseburg (All State Real Estate)
2nd Hood River News (Les Schwab)
HM The Daily Astorian (Easom Property Management)
Divisions C & D combined
1st The Redmond Spokesman (The Redmond Spokesman)
2nd The Dalles Chronicle (Wasco Title, Inc.)
HM Keizertimes (Balloon Flying Service of Oregon)

Best multi-color merchandising ad
Divisions A & B combined
1st (tie) The Daily Astorian (Journey's End)
1st (tie) Lake Oswego Review (Kristi Harnish — Harnish Properties)
2nd Mail Tribune, Medford (Kitchen Masters, LLC)
HM (tie) News-Register, McMinnville (Gold's Gym)
HM (tie) The News-Review, Roseburg (Good Vibrations)
Divisions C & D combined
1st The Madras Pioneer (Turf by McPheeters)
2nd The Redmond Spokesman (Century 21 Gold Country Realty)
HM Bandon Western World (Chas Waldrop)

Best black and white ad
Divisions A & B combined
1st Mail Tribune, Medford (Veranda)
2nd Hood River News (Cascade Hearing)
Divisions C & D combined
1st Keizertimes (Copper Creek Mercantile)
2nd The Dalles Chronicle (Cascade Eye Center)

Best series
Divisions A & B combined
1st News-Register, McMinnville (Luigi's Daughter)
2nd (tie) Hood River News (Cascade Hearing)
2nd (tie) Lake Oswego Review (Lake View Village)
HM Mail Tribune, Medford (Camp Run-A-Muck)
Divisions C & D combined
1st The Redmond Spokesman (Redmond PreventionTeam)
2nd The Dalles Chronicle (The Dalles Area Chamber of Commerce)

Most effective use of small space
Divisions A & B combined
1st News-Register, McMinnville (Madrona Childcare)
2nd The Daily Astorian (Cheryl's Karaoke)
HM The Daily Astorian (Astor Street Opry)
Divisions C & D combined
1st The Redmond Spokesman (Xtreme Fitness)
2nd The Redmond Spokesman (Redmond Greenhouse)

Best section cover
Divisions A & B combined
1st The News-Review, Roseburg (Umpqua Edition 2005 — Pet Tails)
2nd Hood River News (Panorama — Blossoms)
HM Corvallis Gazette-Times (To Your Health 2005)
Divisions C & D combined
1st The Madras Pioneer (Jefferson County Fair and Rodeo)
2nd Bandon Western World (Bandon Visitor Guide)

Best advertising headline
All divisions combined
1st The News-Review, Roseburg (Upstart Growers)
2nd Keizertimes (Clean Smile)
HM The News-Review, Roseburg (Winchester Deli)

Best merchandising section
Division A
1st Portland Tribune (Entree)
2nd Mail Tribune, Medford (HomeLife January 2006)
HM Mail Tribune, Medford (Our Valley 2005)
Divisions B & C combined
1st Lake Oswego Review (Style)
2nd Hood River News (Columbia Gorge Holiday Gift Guide 2005)
HM News-Register, McMinnville (Holiday Gift Guide)

Best institutional section
Divisions A & B combined
1st Albany Democrat-Herald (Focus 2006)
2nd Portland Tribune (Neighborhoods)
HM Lake Oswego Review (Perspective)
Divisions C & D combined
1st West Linn Tidings (Old Time Fair)
2nd Keizertimes (2005 Iris Festival Guide)

Best multi-sponsor ROP ads
Divisions A & B combined
1st The Oregonian, Portland (Free Travel Brochures pages)
2nd Hood River News (First Friday)
Divisions C & D combined
1st Baker City Herald (A Little Champagne and a LOT of Chocolate)
2nd Keizertimes (Search > Find > Win!)

Best single house ad
Divisions A & B combined
1st Hood River News (Hood River News)
2nd Corvallis Gazette-Times (GT TO GO)
HM The World, Coos Bay (Hometown heroes)
Divisions C & D combined
1st Keizertimes (Cheap Cheap Cheap)
2nd Keizertimes (Did you enter the ... contest?)
HM The Creswell Chronicle (Mr. Scoop Marmalade)

Best use of alternative media
All divisions combined
1st The News-Review, Roseburg (www.newsreview.info)
2nd Baker City Herald (Elkhorn Scenic Byway Map)

Classified: Best promotion of the classified section
All divisions combined
1st The World, Coos Bay (The World/classified series)
2nd The News-Review, Roseburg (Place a little empty?)
HM Grants Pass Daily Courier (Grants Pass Daily Courier Classifieds)

Classified: Best private party ad
All divisions combined
1st News-Times, Forest Grove (McKillion Group)
2nd Hood River News (C & D Auto Detailing)