2007 Best
Ad Ideas
Contest

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PDF | MS Word | Contest awards press release
PDF | MS Word | Special awards press release
PDF | MS Word | List of awards by contest category
PDF | MS Word | List of awards by newspaper
For the Best Ad Ideas Contest, entries in 16 categories were judged by members of the Virginia Press Association in four circulation divisions:
Division A: Newspapers with circulation of 20,001 or higher
Division B: Newspapers with circulation of 5,001 to 20,000
Division C: Newspapers with circulation of 2,001 to 5,000
Division D: Newspapers with circulation of 2,000 or lower

     In the list below, click the award name (1st, 2nd, HM) for an image of the winning entry; click the newspaper name for a summary of their awards.

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A . Best use of one color and black
Divisions A & B combined
1st News-Register, McMinnville (Movietime Video/Meet McMinnville)
2nd Curry Coastal Pilot, Brookings (Brookings Harbor Shopping Center/ROP)
Division C
1st Baker City Herald (BELLA)
2nd The News-Guard, Lincoln City (Beachtown Flowers)
HM Central Oregonian, Prineville (Brothers Family Diner)

B . Best institutional/image ad
Divisions A & B combined
1st News-Register, McMinnville (Pimetime pizza/Meet McMinnville)
2nd The Bulletin, Bend (Professional Air)
HM The Bulletin, Bend (Bob Thomas Auto)
Divisions C & D combined
1st Central Oregonian, Prineville (Robberson Ford)
2nd The Creswell Chronicle (Siuslaw Bank)

C . Best multi-color merchandising ad
Divisions A & B combined
1st News-Register, McMinnville (Larsen Motors)
2nd The Bulletin, Bend (Newport Bridge)
Division C
1st Central Oregonian, Prineville (Posie Shoppe)
2nd Bandon Western World (Best Western Inn at Face Rock Resort)

D . Best black and white ad
Divisions A & B combined
1st The World, Coos Bay (Michael Gordon)
2nd Hillsboro Argus (Cornell Estates)
Divisions C & D combined
1st Keizertimes (Northwest Quality Air)
2nd Baker City Herald (BELLA)
HM The Dalles Chronicle (Cascade Eye Center)
HM The Madras Pioneer (Tucker Memorial)

E . Best series
Divisions A & B combined
1st Grants Pass Daily Courier (Clas E. Professor)
2nd News-Times, Forest Grove (Forest Grove Farmer Market)
HM Hood River News (Hood River County Chamber of Commerce)
Division C
1st The News-Guard, Lincoln City (R & L Signs)
2nd Canby Herald (Ernie Graham Oil )
HM Keizertimes (Boucher Jewelers)

F . Most effective use of small space
Divisions A & B combined
1st Hillsboro Argus (Zion Lutheran Preschool)
2nd The Bulletin, Bend (Redeux Furniture)
HM The News-Review, Roseburg (Factory Carpet)
Divisions C & D combined
1st Baker City Herald (Haines Steakhouse)
2nd Blue Mountain Eagle, John Day (Kimberly Orchards)

G . Best section cover
Division A
1st Mail Tribune, Medford (Distinctly Northwest)
2nd The Bulletin, Bend (U Magazine - Fall)
Division B
1st The News-Review, Roseburg (Umpqua Edition)
2nd Beaverton Valley Times (Portrait)
Divisions C & D combined
1st Molalla Pioneer (Molalla Chamber Directory)
2nd The New Era, Sweet Home (Oregon Jamboree 2006)

H . Best advertising headline
Divisions A & B combined
1st News-Register, McMinnville (Gormley Plumbing and Heating)
2nd The World, Coos Bay (Coastal Paper and Supply)
HM Mail Tribune, Medford (Cycle Sport)
Division C
1st The Madras Pioneer (Jefferson County Fire District)
2nd Blue Mountain Eagle, John Day (Body Fitness & Dance / Got Tension?)

I . Best merchandising section
Division A
1st Mail Tribune, Medford (Homelife)
2nd The Bulletin, Bend (Our Town - Summerfest)
Division B
1st News-Register, McMinnville (Holiday Gift Guide)
2nd The Times, Tigard-Tualatin (Night on the Town)
Division C
1st Keizertimes (Iris Festival Guide 2006)
2nd Keizertimes (Holiday Event and Gift Guide)

J . Best institutional section
Division A
1st Mail Tribune, Medford (Distinctly Northwest)
2nd The Bulletin, Bend (U Magazine - Fall)
Division B
1st Beaverton Valley Times (Portrait)
2nd Hood River News (Panorama 2006 HRN)
HM Hillsboro Argus (Spring Sports Guide)
Divisions C & D combined
1st Burns Times-Herald (Agriculture Section)
2nd The Dalles Chronicle (Pathways to Health)

K . Best multi-sponsor ROP ads
Divisions A & B combined
1st The World, Coos Bay (Parenting Sig Page)
2nd News-Times, Forest Grove (Trick or Treat the Merchants)
HM News-Register, McMinnville (McMinnville Athletic Club)
Division C
1st Baker City Herald (Dream Home page)
2nd Burns Times-Herald (Baby Page)
HM Canby Herald (The Pizza Page )

L . Best single house ad
Division B
1st Hood River News (Hood River News)
2nd News-Register, McMinnville (New-Register/Main)
Division C
1st Central Oregonian, Prineville (Destination Prineville)
2nd Molalla Pioneer (Circulation House Ad)
HM Keizertimes (Hut, Hut)

N . Best use of alternative media
Divisions A & B combined
1st Mail Tribune, Medford (Distinctly Northwest)
2nd (tie) Curry Coastal Pilot, Brookings (Brookings Harbor Chamber Directory)
2nd (tie) News-Register, McMinnville (News-Register.com/Bridal Planner Page)
Division C
1st Molalla Pioneer (Molalla Chamber Directory)
2nd The Madras Pioneer (Sageland)
HM The Madras Pioneer (Chamber Directory)

1 . Classified: Best private party promotion
Divisions B & C combined
1st Curry Coastal Pilot, Brookings (Make Someone Happy/Valentines/Class)
2nd Molalla Pioneer (Crazy Classifieds)

2 . Classified: Best promotion of the classified section
Divisions A & B combined
1st The Bulletin, Bend (Cartoon Guy)
2nd Curry Coastal Pilot, Brookings (Curry Coastal Pilot)
HM Curry Coastal Pilot, Brookings (Curry Coastal Pilot)

3 . Classified: Best private party ad
Divisions B, C & D combined
1st The Creswell Chronicle (Tooth fairy wanted)
2nd Baker City Herald ('Four on the floor' puppy)
HM Hillsboro Argus (Doherty Ford)