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2008 Best Ad Ideas Contest |
To download the following files, right-click (Windows) or click-and-hold (Macintosh) on either the PDF or the MS Word link beside the desired file, then choose "Save Link As..." or "Save Target As..." from the popup menu.
In the list below, click the award name (1st, 2nd, HM) for an image of the winning entry; click the newspaper name for a summary of their awards. Close that window to return to the winner list. |
| A. Best use of one color and black | |
| Division A | |
| 1st | The Register-Guard, Eugene (Sandy Raney) |
| 2nd | The Bulletin, Bend (Creative Services) |
| HM | The Bulletin, Bend (Creative Services) |
| Division B | |
| 1st | News-Register, McMinnville (Christy Nielsen) |
| 2nd | News-Register, McMinnville (Kristin Pond) |
| HM | Grants Pass Daily Courier (Beth Plater) |
| Divisions C & D combined | |
| 1st | The Chronicle, St. Helens (Mary Housenga) |
| 2nd | News-Times, Forest Grove (Olivia Passieux) |
| HM | News-Times, Forest Grove (Maureen Zoebelein) |
| B. Best institutional/image ad | |
| Division A | |
| 1st | The Bulletin, Bend (Creative Services) |
| 2nd | The Bulletin, Bend (Jane Johnson) |
| HM | Mail Tribune, Medford (Bryan Franklin) |
| Division B | |
| 1st | News-Register, McMinnville (Chris Miles) |
| 2nd | Clackamas Review, Milwaukie (Tiffany Triem) |
| HM | Hillsboro Argus (Christa Seyferth) |
| Divisions C & D combined | |
| 1st | Keizertimes (Andy Jackson, Lyndon Zaitz) |
| 2nd | The Madras Pioneer (Becky Johnson) |
| HM | Baker City Herald (Staff) |
| C. Best multi-color merchandising ad | |
| Divisions A & B combined | |
| 1st | East Oregonian, Pendleton (Jess Wainwright) |
| 2nd | The Observer, La Grande (Cheryl Christian) |
| HM | Argus Observer, Ontario (Tammy Koepnick) |
| Divisions C & D combined | |
| 1st | Baker City Herald (Staff) |
| 2nd | Central Oregonian, Prineville (Dena Marshall) |
| HM | Keizertimes (Andy Jackson) |
| D. Best black and white ad | |
| Division A | |
| 1st | The Bulletin, Bend (Karen Kenlan) |
| 2nd | The Register-Guard, Eugene (Jim Hinton) |
| HM | The Bulletin, Bend (Karen Kenlan) |
| Division B | |
| 1st | Corvallis Gazette-Times (Wendy Gammell) |
| 2nd | Curry Coastal Pilot, Brookings (Meagan Kohnert) |
| HM | News-Register, McMinnville (Chris Miles) |
| Division C | |
| 1st | The Madras Pioneer (Becky Johnson) |
| 2nd | Keizertimes (Andy Jackson) |
| HM | The Siuslaw News, Florence (Ron Annis ) |
| Division D | |
| 1st | The Creswell Chronicle (Pamela Palmer) |
| 2nd | The Umpqua Post, Reedsport (Sherry Lawson) |
| HM | The Umpqua Post, Reedsport (Sherry Lawson) |
| E. Best series | |
| Divisions A & B combined | |
| 1st | Albany Democrat-Herald (Diana McCorkle) |
| 2nd | The Bulletin, Bend (Chris Moore) |
| HM | The World, Coos Bay (Annette Langenstein) |
| Division C | |
| 1st | The News-Guard, Lincoln City (James Gilmer) |
| 2nd | News-Times, Forest Grove (Maureen Zoebelein) |
| HM | Keizertimes (Andy Jackson) |
| F. Most effective use of small space | |
| Division B | |
| 1st | The News-Review, Roseburg (Nathan Miller) |
| 2nd | Curry Coastal Pilot, Brookings (Meagan Kohnert) |
| HM | The News-Review, Roseburg (Nathan Miller) |
| Divisions C & D combined | |
| 1st | Molalla Pioneer (Sandy Storey) |
| 2nd | Baker City Herald (Staff) |
| HM | Wallowa County Chieftain, Enterprise (Heather Honeywell) |
| G. Best section cover | |
| Division A | |
| 1st | Portland Tribune (Kevin Anspach) |
| 2nd | The Register-Guard, Eugene (Collin Andrew) |
| HM | The Bulletin, Bend (Nicole Werner) |
| Division B | |
| 1st | The News-Review, Roseburg (Lacey) |
| 2nd | Corvallis Gazette-Times (Robin Heacock) |
| HM | East Oregonian, Pendleton (Sophie Smith) |
| Divisions C & D combined | |
| 1st | The Siuslaw News, Florence (Carolyn Nordahl) |
| 2nd | News-Times, Forest Grove (Maureen Zoebelein) |
| HM | Molalla Pioneer (Molalla Production Staff) |
| H. Best advertising headline | |
| Divisions A & B combined | |
| 1st | The News-Review, Roseburg (Nathan Miller) |
| 2nd | News-Register, McMinnville (Christy Nielsen) |
| HM | Grants Pass Daily Courier (Betsy Smith) |
| Division C | |
| 1st | Baker City Herald (Staff) |
| 2nd | Baker City Herald (Staff) |
| HM | News-Times, Forest Grove (Sheila Ryan) |
| I. Best merchandising section | |
| Division A | |
| 1st | Mail Tribune, Medford |
| 2nd | Mail Tribune, Medford |
| HM | The Register-Guard, Eugene |
| Division B | |
| 1st | News-Register, McMinnville |
| 2nd | The World, Coos Bay |
| HM | The World, Coos Bay |
| Division C | |
| 1st | Keizertimes |
| 2nd | News-Times, Forest Grove |
| HM | Wallowa County Chieftain, Enterprise |
| J. Best institutional section | |
| Division A | |
| 1st | The Bulletin, Bend |
| 2nd | The Bulletin, Bend |
| HM | Portland Tribune |
| Division B | |
| 1st | Hillsboro Argus |
| 2nd | Corvallis Gazette-Times |
| HM | The News-Review, Roseburg |
| Division C | |
| 1st | News-Times, Forest Grove |
| 2nd | The Siuslaw News, Florence |
| HM | The Madras Pioneer |
| Division D | |
| 1st | The Creswell Chronicle |
| 2nd | Valley Herald, Milton-Freewater |
| HM | Valley Herald, Milton-Freewater |
| K. Best multi-sponsor ROP ads | |
| Division A | |
| 1st | The Bulletin, Bend (Michelle Schleich) |
| 2nd | The Register-Guard, Eugene (Sandy Raney) |
| HM | The Bulletin, Bend (Michelle Schleich) |
| Division B | |
| 1st | Hillsboro Argus (Christa Seyferth) |
| 2nd | News-Register, McMinnville (Chris Miles) |
| HM | Grants Pass Daily Courier (Craig Tinsley) |
| Divisions C & D combined | |
| 1st | Bandon Western World (Savanna Wright) |
| 2nd | Molalla Pioneer (Patsy Lusted) |
| HM | News-Times, Forest Grove (Production Staff) |
| L. Best single house ad | |
| Division A | |
| 1st | The Bulletin, Bend (Will Drury) |
| 2nd | The Register-Guard, Eugene (Sally Wickes) |
| HM | The Register-Guard, Eugene (Sally Wickes) |
| Division B | |
| 1st | Argus Observer, Ontario (Tammy Koepnick) |
| 2nd | Curry Coastal Pilot, Brookings (Renee Pletcher) |
| HM | The News-Review, Roseburg (Carolyn Norton) |
| Divisions C & D combined | |
| 1st | News-Times, Forest Grove (Olivia Passieux) |
| 2nd | The Chronicle, St. Helens (Mary Ann Housenga) |
| HM | Keizertimes (Andy Jackson, Lyndon Zaitz) |
| N. Best use of alternative media | |
| Divisions A & B combined | |
| 1st | Mail Tribune, Medford (Product Innovation MT) |
| 2nd | Mail Tribune, Medford (Product Innovation MT) |
| HM | Corvallis Gazette-Times (Monica Grissom) |
| Division C | |
| 1st | The Madras Pioneer (Madras Pioneer Staff) |
| 2nd | Molalla Pioneer (Molalla Pioneer Staff) |
| 1. Classified: Best private party promotion | |
| Divisions A & B combined | |
| 1st | The Register-Guard, Eugene |
| 2nd | East Oregonian, Pendleton |
| HM | East Oregonian, Pendleton |
| Division C | |
| 1st | Baker City Herald |
| 2nd | Central Oregonian, Prineville |
| 2. Classified: Best promotion of the classified section | |
| Division A | |
| 1st | The Bulletin, Bend (Karen Kenlan) |
| 2nd | The Register-Guard, Eugene (Sally Wickes) |
| HM | The Bulletin, Bend (Karen Kenlan) |
| Divisions B & C combined | |
| 1st | The World, Coos Bay (Sherry Lawson) |
| 2nd | News-Register, McMinnville (Chris Miles) |
| HM | The News-Review, Roseburg (Darby) |
| 3. Classified: Best private party ad | |
| Division B | |
| 1st | News-Register, McMinnville |
| 2nd | News-Register, McMinnville |
| HM | The World, Coos Bay |
| Division C | |
| 1st | Molalla Pioneer |
| 2nd | Central Oregonian, Prineville |
| HM | Central Oregonian, Prineville |