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2010 Best Ad Ideas Contest |
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Like last year, in most categories, newspapers uploaded PDF files containing the pages related to their entries. Contest judges went online and judged those entries by viewing the PDF files. You can view those PDF files by clicking the award (1st, 2nd, or HM) in the listing below, and you can zoom in and read entire articles. Navigation is easier, too. In the listing below, or in any single-entry display, click the newspaper name to see a summary of all their awards. Within that summary, each category name is a link to the indicated award page. The press release and winner lists below can be downloaded by clicking on either the PDF or the Word link.
For the Best Ad Ideas Contest, entries in 23 categories were judged in the three circulation groups described below. In several categories, circulation groups were combined because entries were too few for adequate competition.
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| 101 Best advertising headline | |
| Circulation Groups A and B combined | |
| 1st | Lake Oswego Review (Deanie Bush) |
| 2nd | The News-Review (Brandy Phillips) |
| Circulation Group C | |
| 1st | Keizertimes (Scott Lakey, Lyndon A. Zaitz) |
| 2nd | Central Oregonian (Dena Marshall, Teresa Tooley) |
| 102 Best black and white ad | |
| Circulation Group A | |
| 1st | Mail Tribune (Staff) |
| 2nd | Mail Tribune (Staff) |
| Circulation Group B | |
| 1st | The News-Review (Nathan Miller) |
| 2nd | Albany Democrat-Herald (Robin Heacock) |
| HM | Argus Observer (Tammy Koepnick) |
| Circulation Group C | |
| 1st | News-Times (Forest Grove) (Maureen Zoebelein) |
| 2nd | The Creswell Chronicle (Kelly Stroble) |
| HM | The Madras Pioneer (Staff) |
| 103 Best institutional section | |
| Circulation Group A | |
| 1st | Mail Tribune (Staff) |
| 2nd | The Bulletin (Staff) |
| HM | Portland Tribune (Staff) |
| Circulation Group B | |
| 1st | News-Register (Travis Wilson) |
| 2nd | News-Register (Chris Miles) |
| Circulation Group C | |
| 1st | Baker City Herald (Staff) |
| 2nd | News-Times (Forest Grove) (Staff) |
| HM | News-Times (Forest Grove) (Staff) |
| 104 Best institutional/image ad | |
| Circulation Group A | |
| 1st | The Bulletin (Staff) |
| 2nd | The Bulletin (Staff) |
| Circulation Group B | |
| 1st | News-Register (Chris Miles) |
| 2nd | The News-Review (Val Ledford) |
| Circulation Group C | |
| 1st | The Creswell Chronicle (Kelly Stroble) |
| 2nd | News-Times (Forest Grove) (Maureen Zoebelein) |
| 105 Best merchandising section | |
| Circulation Group A | |
| 1st | Portland Tribune (Staff) |
| 2nd | The Bulletin (Staff) |
| Circulation Group B | |
| 1st | The Daily Astorian (John Bruijn, Kay Makela, Kevin Weidow) |
| 2nd | Corvallis Gazette-Times (Monica Grissom) |
| HM | Lake Oswego Review (Staff) |
| Circulation Group C | |
| 1st | News-Times (Forest Grove) (Olivia Passieux) |
| 2nd | News-Times (Forest Grove) (Staff) |
| 106 Best multi-color merchandising Ad | |
| Circulation Group A | |
| 1st | The Bulletin (Staff) |
| 2nd | Portland Tribune (Kathleen Riehl) |
| Circulation Group B | |
| 1st | Herald and News (J.D. Zack, Joel McPherson) |
| 2nd | The News-Review (Brandy Phillips) |
| Circulation Group C | |
| 1st | The Times (Tigard) (Staff) |
| 2nd | Keizertimes (Scott Lakey) |
| HM | The Creswell Chronicle (Kelly Stroble) |
| 107 Best multi-sponsor ROP ads | |
| Circulation Group A | |
| 1st | Portland Tribune (Staff) |
| 2nd | The Register-Guard (Donovan Mack, Shelly Rondestvedt) |
| HM | The Register-Guard (Timmy Estes, Donovan Mack) |
| Circulation Group B | |
| 1st | Grants Pass Daily Courier (Barbara Schudawa, Diane Carlson) |
| 2nd | News-Register (Chris Miles) |
| HM | Argus Observer (Tammy Koepnick) |
| Circulation Group C | |
| 1st | News-Times (Forest Grove) (Maureen Zoebelein, Olivia Passieux) |
| 2nd | Central Oregonian (Dena Marshall, Brent Shields, Lynn McCann) |
| 108 Best overall advertising (non-dailies) | |
| Circulation Group B | |
| 1st | News-Register (Staff) |
| 2nd | Clackamas Review (Staff) |
| HM | Hillsboro Argus (Christa Seyferth, Amr Aly, Mac Barrett, Gary Stutzman) |
| Circulation Group C | |
| 1st | Central Oregonian (Staff) |
| 2nd | The Creswell Chronicle (Kelly Stroble, Pamela Palmer) |
| 109 Best series | |
| Circulation Group A | |
| 1st | Portland Tribune (Mirena Oberg) |
| 2nd | The Bulletin (Staff) |
| Circulation Group B | |
| 1st | News-Register (Travis Wilson) |
| 2nd | Lake Oswego Review (Cheryl Douglas) |
| HM | Argus Observer (Tammy Koepnick) |
| Circulation Group C | |
| 1st | News-Times (Forest Grove) (Maureen Zoebelein, Olivia Passieux) |
| 2nd | Central Oregonian (Dena Marshall, Teresa Tooley) |
| 110 Best single house ad | |
| Circulation Group A | |
| 1st | The Bulletin (Staff) |
| 2nd | The Bulletin (Staff) |
| HM | Portland Tribune (Staff) |
| Circulation Group B | |
| 1st | Lake Oswego Review (Staff) |
| 2nd | News-Register (Chris Miles) |
| HM | Hillsboro Argus (Christa Seyferth) |
| Circulation Group C | |
| 1st | The Creswell Chronicle (Kelly Stroble) |
| 2nd | The Times (Tigard) (Staff) |
| HM | Central Oregonian (Brent Shields, Angie Bernard) |
| 111 Best use of media | |
| Circulation Group A | |
| 1st | Mail Tribune (Staff) |
| 2nd | The Register-Guard (Kelly Gant) |
| HM | Portland Tribune (Schadia Newcombe, Kevin Anspach) |
| Circulation Group B | |
| 1st | Corvallis Gazette-Times (Daniel Morgan) |
| 2nd | News-Register (Chris Miles) |
| HM | News-Register (Chris Miles) |
| Circulation Group C | |
| 1st | The Madras Pioneer (Pioneer Staff) |
| 2nd | The Redmond Spokesman (Denise Duval) |
| 201 Best section cover | |
| Circulation Group A | |
| 1st | Mail Tribune (Staff) |
| 2nd | Portland Tribune (Peter Vogel) |
| HM | Mail Tribune (Staff) |
| Circulation Group B | |
| 1st | The Daily Astorian (John Bruijn) |
| 2nd | The Daily Astorian (Kathleen Strecker) |
| Circulation Group C | |
| 1st | News-Times (Forest Grove) (Olivia Passieux) |
| 2nd | News-Times (Forest Grove) (Olivia Passieux, Maureen Zoebelein) |
| HM | Beaverton Valley Times (Cheryl Douglass) |
| 202 Best use of one color and black | |
| Circulation Group B | |
| 1st | The News-Review (Carolyn Norton) |
| 2nd | Coast River Business Journal (Staff) |
| Circulation Group C | |
| 1st | The Times (Tigard) (Staff) |
| 2nd | Central Oregonian (Dena Marshall, Teresa Tooley) |
| 203 Most effective use of small space | |
| Circulation Group A | |
| 1st | The Bulletin (Staff) |
| Circulation Group B | |
| 1st | Clackamas Review (Debra Kirk-Rogers) |
| 2nd | The News-Review (Tammy Talton) |
| Circulation Group C | |
| 1st | Rogue River Press (Nadine Roper) |
| 2nd | Keizertimes (Lyndon Zaitz) |
| HM | Central Oregonian (Dena Marshall, Lynn McCann) |
| 301 Best private party ad | |
| Circulation Group B | |
| 1st | Grants Pass Daily Courier (Staff) |
| 2nd | News-Register (Chris Miles) |
| 302 Best private party promotion | |
| Circulation Group B | |
| 1st | Grants Pass Daily Courier (Tamara Stuebing, Betsy Smith) |
| 2nd | News-Register (Kristin Pond) |
| 303 Best promotion of the classified section | |
| Circulation Group B | |
| 1st | Grants Pass Daily Courier (Tamara Stuebing) |
| 2nd | News-Register (Chris Miles) |
| HM | Grants Pass Daily Courier (Tamara Stuebing) |
| Circulation Group C | |
| 1st | Central Oregonian (Brent Shields, Patty McManus) |
| 2nd | The Creswell Chronicle (Pamela Palmer) |
| 401 Best online animated ad | |
| Circulation Group B | |
| 1st | Herald and News (Oscar Campos) |
| 2nd | Grants Pass Daily Courier (Scott Stuebing, Debbie Thomas) |
| HM | News-Register (Chris Miles) |
| 402 Best online rich media ad | |
| Circulation Group B | |
| 1st | News-Register (Kristin Pond) |
| 2nd | Herald and News (Dale Geigle) |
| 403 Best online house ad or campaign | |
| Circulation Group B | |
| 1st | Herald and News (Oscar Campos) |
| 2nd | Coast River Business Journal (Leah Olson) |
| HM | News-Register (Kristin Pond, Travis Wilson) |