2000 Best Ad Ideas
Contest winners

Awards in the ONPA Best Ad Ideas Contest are given in 18 categories, each in four divisions. Divisions are defined as follows:
  • Division A: Dailies with circulation of 20,001 & above
  • Division B: Dailies with circulation of 20,000 & below
  • Division C: Weeklies with circulation of 5,001 & above
  • Division D: Weeklies with circulation of 5,000 & below
In the winner list that follows, "1st" is a link to an image of the first-prize entry, and "HM" stands for "Honorable Mention".
Congratulations to all the winners, and we thank them for participating.

Best Use of One Color and Black/Paid Advertising
Division A
1stThe Bulletin, Bend (Midstate Electric Cooperative, Inc.)
2ndThe Oregonian, Portland (Montinore Vineyards)
HMNo Honorable Mention awarded
Division B
1stThe Daily Astorian (Gannaway Bros. Jewelers)
2ndAshland Daily Tidings (Lithia Realty)
HMThe Observer, La Grande (Furniture West)
Division C
1stNews-Register, McMinnville (Domino's Pizza)
2ndCanby Herald (Nagl Floor Covering)
HMThe Polk County Itemizer Observer, Dallas (Brandt's Sanitary)
HMNews-Register, McMinnville (Gold's Gym)
Division D
1stSandy Profile (Halloween Safety)
2ndBurns Times-Herald (Harney County Fair)
HMAppeal Tribune, Silverton (Silverton Realty)
Best Institutional/Image Ad/Paid Advertising
Division A
1stThe Bulletin, Bend (Pozzi Distributors)
2ndThe Bulletin, Bend (Ochoco Lumber Co.)
HMThe Oregonian, Portland (Hawthorne Merchants)
Division B
1stAshland Daily Tidings (Southern Oregon University)
2ndThe Observer, La Grande (U.S. Army Umatilla Chemical Depot)
HMThe Observer, La Grande (David Nelson)
Division C
1stHood River News (Les Schwab)
2ndNews-Register, McMinnville (Firestone Farms)
HMLake Oswego Review (City of Lake Oswego)
Division D
1stThe Graphic, Newberg (Avamere)
2ndNews-Times, Forest Grove (McMenamins Grand Lodge)
HMThe Hermiston Herald (Umatilla Electric Cooperative)
Best Multi-Color Merchandising Ad/Paid Advertising
Division A
1stThe Oregonian, Portland (Washington Square)
2ndThe Bulletin, Bend (Jack Holt Truck & Auto Company)
HMThe Register-Guard, Eugene (Reed & Cross)
Division B
1stAshland Daily Tidings (Gold & Gems Fine Jewelry)
2ndHerald and News, Klamath Falls (Nyback's Flowers and Gifts)
HMGrants Pass Daily Courier (Exclusive Eyewear)
Division C
1stCurry Coastal Pilot, Brookings (Coast Auto Center)
2ndNews-Register, McMinnville (Domino's Pizza)
HMThe Siuslaw News, Florence (Coldwell Banker Coast Real Estate)
Division D
1stThe Graphic, Newberg (Newberg Frame & Gallery)
2ndThe Hermiston Herald (Tom Denchel's Hermiston Ford Country)
HMAppeal Tribune, Silverton (Silver Creek Gallery)
Best Black and White Ad/Paid Advertising
Division A
1stThe Register-Guard, Eugene (Eugene Euro Imports)
2ndStatesman Journal, Salem (Market Street Mazda, Isuzu, Daewoo)
HMNo Honorable Mention awarded
Division B
1stHerald and News, Klamath Falls (Kellstrom Bros.)
2ndThe Daily Astorian (Lamping Photography)
HMCorvallis Gazette-Times (Jordan D. Gray)
Division C
1stBeaverton Valley Times (The Japanese Garden)
2ndBeaverton Valley Times (Northwest Choral)
HMHood River News (Diamond Fruit Grower's, Inc.)
Division D
1stThe Hermiston Herald(Century 21 Realty Specialist)
2ndNews-Times, Forest Grove (Van Dyke Appliances)
HMThe Graphic, Newberg (Tom Gail, M.D.)
Best Series/Paid Advertising
Divisions A & B Combined
1stGrants Pass Daily Courier (Dutch Bros. Coffee)
2ndThe Bulletin, Bend (Broken Top)
HMArgus Observer, Ontario (Poole's Country Store)
Division C
1stNo 1st place awarded
2ndCanby Herald (Nagl Floor Covering)
HMCanby Herald (Canby Carstar)
Division D
1stNews-Times, Forest Grove (Safeway Food & Drug)
2ndNews-Times, Forest Grove (Jennings McCall)
HMThe Graphic, Newberg (Newberg Urgent Care)
Most Effective Use of Small Space/Paid Advertising
Division A
1stThe Bulletin, Bend (Schlotzsky's Deli)
2ndThe Bulletin, Bend (Amish House)
HMNo Honorable Mention awarded
Division B
1stAshland Daily Tidings (Granite Mortgage)
2ndAlbany Democrat-Herald (Emma Downtown)
HMHerald and News, Klamath Falls (Klamath Community College)
Division C
1stNews-Register, McMinnville (Dental Images)
2ndCurry Coastal Pilot, Brookings (For Pet's Sake)
HMHood River News (Oak St. Beach)
Division D
1stThe Graphic, Newberg (Woodside Park)
2ndNews-Times, Forest Grove (Your Travel Place)
HMAppeal Tribune, Silverton (Leather and Lace)
Best Section Cover
Division A
1stStatesman Journal, Salem (Super Bowl XXXIV)
2ndThe Bulletin, Bend (The High Desert Museum)
HMThe Register-Guard, Eugene (Fashion Summer 1999)
Division B
1stThe Observer, La Grande (Hidden History)
2ndAlbany Democrat-Herald (Timber Carnival)
HMAshland Daily Tidings (Shakespeare '99)
Division C
1stHood River News (Panorama)
2ndNews-Register, McMinnville (Meet McMinnville and Yamhill County)
HMBeaverton Valley Times (Go! The Taste of Beaverton)
Division D
1stNews-Times, Forest Grove (Founders' Week '99)
2ndThe Hermiston Herald (Growing in Northeast Oregon)
HMThe Hermiston Herald (Reflections of Umatilla and Morrow Counties)
Best Merchandising Section
Division A
1stThe Bulletin, Bend (Murray & Holt)
2ndThe Register-Guard, Eugene (Lane County Fair)
HMThe Oregonian, Portland (Albertson's Food & Drug)
Division B
1stAshland Daily Tidings (Holiday Gift Tabs)
2ndThe World, Coos Bay (Early Gift Guide & Wish List)
HMThe Observer, La Grande (Multi Sponsors)
Divisions C & D Combined
1stThe Siuslaw News, Florence (Gingerbread Christmas Wrap)
2ndThe Polk County Itemizer Observer, Dallas (Dining Guide 2000)
HMThe News Guard, Lincoln City (1999-2000 Business & Services Directory)
Best Institutional Section
Division A
1stThe Bulletin, Bend (The High Desert Museum)
2ndThe Oregonian, Portland (Stroganoff Exhibit)
HMThe Bulletin, Bend (The Commemorative Issue)
Division B
1stHerald and News, Klamath Falls (The 1900s)
2ndThe Daily Astorian (Tide of Destiny)
HMThe Observer, La Grande (Hidden History)
Division C
1stHood River News (Panorama)
2ndBeaverton Valley Times (Portrait)
HMThe Outlook, Gresham (Pet Care '99)
Division D
1stBurns Times-Herald (A Veterans Day Tribute)
2ndThe Hermiston Herald (Reflections of Umatilla and Morrow Counties)
HMTri-County News, Junction City (Scandinavian Festival)
Best Multi-Sponsor ROP Ads/Paid Advertising
Divisions A& B Combined
1stGrants Pass Daily Courier (Grants Pass Daily Courier)
2ndThe Register-Guard, Eugene (Best Golf Courses and Resorts)
HMThe World, Coos Bay (10th Annual Charleston Seafood Festival)
Division C
1stCanby Herald (Canby Merchants)
2ndHood River News (Multi Sponsors - Go Eagles)
HMThe Outlook, Gresham (Valentine's Greetings)
Division D
1stThe Blue Mountain Eagle, John Day (Grant County Fair)
2ndNews-Times, Forest Grove (Graduation 1999 - Academic Excellence)
HMThe Blue Mountain Eagle, John Day (Grant County's Millennium Baby)
Best Single House Ad
Division A
1stStatesman Journal, Salem (Local News online)
2ndThe Bulletin, Bend (The Bulletin - Delivering Central Oregon and the World)
HMThe Oregonian, Portland (Advertisers, Now You Can Reach All Kinds of Readers...)
Division B
1stThe Daily Astorian (One large pepperoni pizza)
2ndHerald and News, Klamath Falls (Herald and News Photos)
HMNo Honorable Mention awarded
Division C
1stThe Polk County Itemizer Observer, Dallas (Show Us the World Through Your Eyes)
2ndHood River News (Hood River Library Foundation - Catch a Ride on the Carousel)
HMCurry Coastal Pilot, Brookings (www.currypilot.com)
Division D
1stSandy Profile (MAC The Profile Mascot)
2ndBurns Times-Herald (Harney County - Growth)
HMBurns Times-Herald (Such a Good Deal, it's Spoooky!!)
Best House Ad Series
Division A
1stThe Oregonian, Portland (Zone Success Stories)
2ndNo 2nd place awarded
HMNo Honorable Mention awarded
Division B
1stAshland Daily Tidings (We're Here for You)
2ndThe Dalles Chronicle (Employee Profiles)
HMAlbany Democrat-Herald (www.mvonline.com)
Division C
1stCanby Herald (News About You X 2)
2ndThe Outlook, Gresham (TOMA/Top of Mind Awareness)
HMThe Siuslaw News, Florence (Florence Home & Garden Show)
Division D
1stMolalla Pioneer (There's More To Do On Saturday...)
2ndNews-Times, Forest Grove (Brag Book)
HMAppeal Tribune, Silverton (Appeal Tribune)
Best Copy Writing
Divisions A&B Combined
1stAlbany Democrat-Herald (Albany Democrat-Herald - Some say the glass is half empty...)
2ndArgus Observer, Ontario (Gates Jewelry - The True Story of One Older Fellow...)
HMHerald and News, Klamath Falls (Carter Jones Collections - The Ripple Effect)
Divisions C & D Combined
1stNews-Register, McMinnville (Domino's Pizza - Long, long ago in a galaxy...)
2ndThe Polk County Itemizer Observer, Dallas (Davison Auto Parts - 38 Pot Holes...)
HMThe Polk County Itemizer Observer, Dallas (The Shaggy Dog - Can Your Dog Do This? Would You Like Him To?
Best Advertising Headline Writing
Division A
1stThe Oregonian, Portland (Carve Out Some of Your Debt This Fall)
2ndThe Oregonian, Portland (We Never Expected So Many People to Get a Kick Out of Our Ad)
HMNo Honorable Mention awarded
Division B
1stThe Daily Astorian (Gannaway Bros. Jewelers - Monogamous Studs)
2ndAshland Daily Tidings (Litwiller-Simonsen Funeral Home - Throw Me in an Old Pine Box)
HMThe World, Coos Bay (Oregon Satellite - Let Us Do Your Dishes/Line-X of Oregon - Let Us Make Your Bed)
Division C
1stHood River News (Kargl, Elwood & Geiger Realtors - Got House?)
2ndNews-Register, McMinnville (Domino's Pizza - Go Ahead. Take My Pizza)
HMNo Honorable Mention awarded
Division D
1stSandy Profile (The Flower Garden - Engage the Power of the Flower)
2ndThe Blue Mountain Eagle, John Day (Grant County Health Department - Make Money)
HMNo Honorable Mention awarded
Best Promotion of New Media
All Divisions Combined
1stAshland Daily Tidings (Web Page Promotional Series)
2ndThe Oregonian, Portland (OregonLive)
HMNo Honorable Mention awarded
Classified advertising
Best Private Party Promotion
All Divisions Combined
1stSandy Profile (Deals on Wheels)
2ndThe Siuslaw News, Florence (Tired of All That Back Yard Clutter?)
HMNo Honorable Mention awarded
Classified advertising
Best Promotion of the Classified Section
All Divisions Combined
1stThe Bulletin, Bend (The Bulletin Classifieds)
2ndThe Siuslaw News, Florence (Up to Your Neck in Unwanted Stuff?)
HMThe Siuslaw News, Florence (The Siuslaw News - I Found My Classic...)
Classified advertising
Best Private Party Ad
All Divisions Combined
1stThe Daily Astorian (Precious Pets)
2ndThe Polk County Itemizer Observer, Dallas (Please Return Sight to My Owner)
HMThe Register-Guard, Eugene (Granny Went to Heaven...)