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Contest Winner list Available in expanded form on CD-ROM. Call ONPA at 503-624-6397 for details. |
Entries from ONPA General Member newspapers are judged in 18 categories, each in up to four divisions. Divisions A through D are defined as described below, although they were combined in many categories.
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A. BEST USE OF ONE COLOR & BLACK | |
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Divisions A & B combined | |
 1st |  Grants Pass Daily Courier (Wild Blackberry Festival) |
2nd | The Observer, La Grande (Globe Furniture) |
HM | The Observer, La Grande (Deb Allstott Window Fashion) |
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Divisions C & D combined | |
1st | The Outlook, Gresham (Citizens for Schools) |
2nd | News-Register, McMinnville (Mary's Hallmark) |
HM | Portland Tribune (PMAR) |
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B. BEST INSTITUTIONAL IMAGE AD | |
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Divisions A & B combined | |
1st | Grants Pass Daily Courier (Harmony Gardens) |
2nd | The Observer, La Grande (U.S. Army Umatilla Chemical Depot) |
HM (tie) | The Bulletin, Bend (Newport Avenue Market) |
HM (tie) | Ashland Daily Tidings (Why Knot) |
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Divisions C & D combined | |
1st | News-Register, McMinnville (Valley View Retirement Village) |
2nd | Portland Tribune (Pizza Luna) |
HM | News-Register, McMinnville (Yamhill Valley Marketplace) |
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C. BEST MULTI COLOR MERCHANDISING AD | |
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Divisions A & B combined | |
1st | The Bulletin, Bend (Fall Home Show 2000) |
2nd | The Bulletin, Bend (The Big Boy Toy Show 2000) |
HM | Grants Pass Daily Courier (Dutch Boy Paints 'N Stuff) |
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Division C | |
1st | News-Register, McMinnville (Domino's Pizza) |
2nd | The Polk County Itemizer Observer, Dallas (True Value) |
HM | News-Register, McMinnville (Domino's Pizza) |
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Division D | |
1st | The Hermiston Herald (Denny's ) |
2nd | The Hermiston Herald (Tom Denchel's Hermiston Ford Country) |
HM | The Blue Mountain Eagle, John Day (Grant County Building Supply) |
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D. BEST BLACK AND WHITE AD | |
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Division A | |
1st | The Oregonian, Portland (PGE) |
2nd | The Bulletin, Bend (Tami Hunt) |
HM | Mail Tribune, Medford (Grace Christian School) |
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Division B | |
1st | Ashland Daily Tidings (Complete Family Medicine) |
2nd | Argus Observer, Ontario (West Park Plaza) |
HM | The Daily Astorian (Town & Country Floors & More, Inc.) |
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Division C | |
1st | News-Register, McMinnville (Online Mac) |
2nd | The Siuslaw News, Florence (OregonFAST.net) |
HM | Curry Coastal Pilot, Brookings (Family Security Bank) |
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Division D | |
1st | The Hermiston Herald (Umatilla County Historical Society) |
2nd | Appeal Tribune, Silverton (Silver Falls Bank) |
HM | The Hermiston Herald (Larry Simmons Birthday) |
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E. BEST SERIES | |
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Divisions A & B combined | |
1st | The Register-Guard, Eugene (Reed & Cross) |
2nd | The Daily Astorian (Mead Interiors, Inc.) |
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Division C | |
1st | The Polk County Itemizer Observer, Dallas (Hayward Ford) |
2nd | News-Register, McMinnville (Harvest Fresh Grocery & Deli) |
HM | News-Register, McMinnville (Furniture Outlet) |
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Division D | |
1st | Sandy Profile (Nancy's Suburban Chevrolet) |
2nd | The Hermiston Herald (Citizens for the Pool) |
HM | Sandy Profile (Barlow Trail Veterinary Clinic, P.C.) |
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F. MOST EFFECTIVE USE OF SMALL SPACE | |
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Divisions A & B combined | |
1st | The Daily Astorian (Crafter's Showplace/Custom Threads) |
2nd | Ashland Daily Tidings (Bug A Boo) |
HM | Ashland Daily Tidings (Dairy Queen) |
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Division C | |
1st | Curry Coastal Pilot, Brookings (For Pet's Sake) |
2nd | Curry Coastal Pilot, Brookings (Gails Graphics) |
HM | The Polk County Itemizer Observer, Dallas (Henderson's Sewing & Vacuum) |
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Division D | |
1st | Burns Times-Herald (Treasure Valley Steel, Inc.) |
2nd | The Stayton Mail (Cartwright's Music) |
HM | The Blue Mountain Eagle, John Day (Dr. Michael Rushton, DPM) |
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G. BEST SECTION COVER | |
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Divisions A & B combined | |
1st | Ashland Daily Tidings (Shakespeare 2000) |
2nd | The Oregonian, Portland (Spring Guide to Oregon Wineries) |
HM | The Register-Guard, Eugene (Fashion - Spring into Summer) |
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Division C | |
1st | The Polk County Itemizer Observer, Dallas (Summerfest 2000) |
2nd | The Polk County Itemizer Observer, Dallas (Adventures in Dining) |
HM | News-Register, McMinnville (Glory Restored) |
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Division D | |
1st | The Hermiston Herald (Farm City Pro Rodeo) |
2nd | The Hermiston Herald (Education) |
HM (tie) | The Stayton Mail (By the Old Mill) |
HM (tie) | The Blue Mountain Eagle, John Day (Explore Grant County Oregon 2001) |
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H. BEST MERCHANDISING SECTION | |
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Divisions A & B combined | |
1st | Argus Observer, Ontario (Business Finder) |
2nd | The Bulletin, Bend (All Seasons RV & Marine) |
HM | The Bulletin, Bend (Adair Homes/Palisades Estates) |
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Divisions C & D combined | |
1st | The Polk County Itemizer Observer, Dallas (Holiday Gift Guide) |
2nd | The Outlook, Gresham (Fall Menu Guide 2000) |
HM | The Polk County Itemizer Observer, Dallas (Adventures in Dining) |
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I. BEST INSTITUTIONAL SECTION | |
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Divisions A & B combined | |
1st | The Bulletin, Bend (Our Journey) |
2nd | Argus Observer, Ontario (Spotlight on Agriculture 2000) |
HM | Mail Tribune, Medford (Our Valley) |
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Division C | |
1st | News-Register, McMinnville (Meet McMinnville and Yamhill County) |
2nd | Hood River News (Jazz on the Water Festival) |
HM (tie) | The Polk County Itemizer Observer, Dallas (An Event to Remember) |
HM (tie) | The Polk County Itemizer Observer, Dallas (Explore Polk County) |
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Division D | |
1st | The Hermiston Herald (Education) |
2nd | Burns Times-Herald (Veterans Day Tribute) |
HM | The Umpqua Post, Reedsport (Visitor Guide - The Heart of the Dunes) |
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J. BEST MULTI SPONSOR ROP ADS | |
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Divisions A & B combined | |
1st | The Register-Guard, Eugene (Oregon Journeys) |
2nd | The Register-Guard, Eugene (Christmas in the City) |
HM | Grants Pass Daily Courier (Holiday Wrapping Paper) |
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Division C | |
1st | Curry Coastal Pilot, Brookings (Special Dates Calendar) |
2nd | Curry Coastal Pilot, Brookings (Multi Sponsors - Flag) |
HM (tie) | The Outlook, Gresham (Celebrate Your Independence) |
HM (tie) | Portland Tribune (Pearl District - Easter) |
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Division D | |
1st | Sandy Profile (Multi Sponsors/Diabetes) |
2nd | Burns Times-Herald (Anti-Drug Sponsors) |
HM | Sandy Profile (Drunk Driving Special) |
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K. BEST SINGLE HOUSE AD | |
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Divisions A & B combined | |
1st | Mail Tribune, Medford (Happy Holidays) |
2nd | Grants Pass Daily Courier (Holiday Cookie Cookbook) |
HM | The Oregonian, Portland (Political Advertising) |
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Division C | |
1st | News-Register, McMinnville (Glory Restored ) |
2nd | Portland Tribune (We may not have a past, but we have a presence) |
HM | Curry Coastal Pilot, Brookings (www.currypilot.com) |
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Division D | |
1st | Burns Times-Herald (Holiday Greetings) |
2nd | The Blue Mountain Eagle, John Day (Leaders for Today & Tomorrow) |
HM | The Blue Mountain Eagle, John Day (Happy Holidays) |
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L. BEST HOUSE AD SERIES | |
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Divisions A & B combined | |
1st | The Daily Astorian (Life at the Brink) |
2nd | The Register-Guard, Eugene (Carrier Promotion) |
HM | The Oregonian, Portland (If we didn't ... who would?) |
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Divisions C & D combined | |
1st | Sandy Profile (Ugliest Dog Contest) |
2nd | News-Register, McMinnville (Keeping You Connected) |
HM | The Siuslaw News, Florence (Great Singles) |
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M. BEST COPY WRITING | |
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Divisions A & B combined | |
1st | Grants Pass Daily Courier (Harmony Gardens) |
2nd | The Observer, La Grande (U.S. Army Umatilla Chemical Depot) |
HM | The Register-Guard, Eugene (The Flower Market) |
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Divisions C & D combined | |
1st | Hood River News (Van Metre's Furniture) |
2nd | The Blue Mountain Eagle, John Day (Communities Against Substance Abuse) |
HM (tie) | The Outlook, Gresham (Dick's Hearing Aid Center) |
HM (tie) | Portland Tribune (There's a new breed of journalism in town) |
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N. BEST ADVERTISING HEADLINE WRITING | |
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Divisions A & B combined | |
1st | The Daily Astorian (Astoria Plumbing & Tile, Inc.) |
2nd | Mail Tribune, Medford (Good Guys Guns) |
HM | The Observer, La Grande (U.S. Army Umatilla Chemical Depot) |
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Divisions C & D combined | |
1st | The Polk County Itemizer Observer, Dallas (Hayward Ford) |
2nd | The Polk County Itemizer Observer, Dallas (Curves for Women) |
HM | News-Register, McMinnville (MAC Auto Pros) |
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R. BEST PROMOTION OF NEW MEDIA | |
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Divisions A & B combined | |
1st | The World, Coos Bay (Beginner's Guide to the Internet) |
2nd | The Oregonian, Portland (Online Ad Showroom) |
HM | Ashland Daily Tidings (Home Finder Series) |
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Division C | |
1st | Hood River News (www.gorgenews.com) |
2nd | Portland Tribune (There's a new breed of journalism in town) |
Classified Contest categories
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1. BEST PRIVATE PARTY PROMOTION | |
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All divisions combined | |
1st | The Oregonian, Portland (To move a horse fast) |
2nd | The Oregonian, Portland (When words fail to describe...) |
HM | Curry Coastal Pilot, Brookings (Garage Sale) |
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2. BEST PROMOTION OF THE CLASSIFIED SECTION | |
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All divisions combined | |
1st | Ashland Daily Tidings (Big Fib Contest) |
2nd | The Bulletin, Bend (A Perfect Fit) |
HM | Burns Times-Herald (Valentine Promotion) |
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3. BEST PRIVATE PARTY AD | |
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All divisions combined | |
1st | The Register-Guard, Eugene (94 Camry I Have for You...) |
2nd | The Polk County Itemizer Observer, Dallas (We are 3 cute puppies...) |
HM | The Siuslaw News, Florence (Thrifty Threads) |
