| Best Use of One Color and Black/Paid Advertising |
| Division A |
| 1st | Statesman Journal, Salem (Pence/Kelly Construction, Inc.) |
| 2nd | The Register-Guard, Eugene (Saturn of Eugene) |
| HM | The Bulletin, Bend (Roberts On Wall Street) |
| Division B |
| 1st | The World, Coos Bay (South Coast Hospice) |
| 2nd | The World, Coos Bay (Best Western Inn at Face Rock) |
| HM | The Observer, La Grande (Joe's Place) |
| Division C |
| 1st | The Polk County Itemizer Observer, Dallas (The Master's Touch) |
| 2nd | The Siuslaw News, Florence ( Honeyman State Park) |
| HM | Lake Oswego Review (Church of Scientology) |
| Division D |
| 1st | Beaverton Valley Times (The Sunset Group) |
| 2nd | Beaverton Valley Times (Damerow Beaverton Ford) |
| HM | The Hermiston Herald (KQFM) |
| Best Institutional/Image Ad/Paid Advertising |
| Division A |
| 1st | The Bulletin, Bend (Les Schwab) |
| 2nd | The Bulletin, Bend (Broken Top) |
| HM | The Register-Guard, Eugene (KVAL) |
| Division B |
| 1st | The World, Coos Bay (Tower Ford) |
| 2nd | Ashland Daily Tidings (Ashland Free Ride Day) |
| HM | Ashland Daily Tidings (Ashland Parks & Recreation Department) |
| Division C |
| 1st | Tigard Times (First Call McCall) |
| 2nd | The Outlook, Gresham (Jessica's Restaurant & Lounge) |
| HM | The Polk County Itemizer Observer, Dallas (Valley Community Hospital) |
| Division D |
| 1st | The Hermiston Herald (Umatilla Chemical Depot) |
| 2nd | The Umpqua Post, Reedsport (The Umpqua Discovery Center) |
| HM | Burns Times-Herald (Ashley Manor) |
| Best Multi-Color Merchandising Ad/Paid Advertising |
| Division A |
| 1st | The Bulletin, Bend (Carrera Motors) |
| 2nd | The Register-Guard, Eugene (Reed & Cross) |
| HM | The Register-Guard, Eugene (Reed & Cross) |
| Division B |
| 1st | The Observer, La Grande (Roberts Ford Lincoln Mercury) |
| 2nd | Ashland Daily Tidings (The Gallery Guide) |
| HM | The World, Coos Bay (Stamper's Tires) |
| Division C |
| 1st | News-Register, McMinnville (Domino's Pizza) |
| 2nd | Lake Oswego Review (Lakeside at Home & Lakeside Gifts) |
| HM | News-Register, McMinnville (Harvest Fresh Produce & Grocery) |
| Division D |
| 1st | Beaverton Valley Times (The Greenwood Inn) |
| 2nd | The Hermiston Herald (Umatilla Electric Cooperative) |
| HM | The Blue Mountain Eagle, John Day (Radio Shack) |
| Best Black and White Ad/Paid Advertising |
| Division A |
| 1st | The Bulletin, Bend (Companion Pet Clinic) |
| 2nd | The Bulletin, Bend (Pozzi Distributors) |
| HM | The Register-Guard, Eugene (Tech Medic Computers) |
| Division B |
| 1st | The Daily Astorian (Town & Country) |
| 2nd | The Observer, La Grande (Hobby Habit) |
| HM | Ashland Daily Tidings (New West Imports) |
| Division C |
| 1st | Hood River News (Diamond Fruit) |
| 2nd | Tigard Times (21st Century Kids Club) |
| HM | The Polk County Itemizer Observer, Dallas (Dallas Fire-Med) |
| Division D |
| 1st | The Blue Mountain Eagle, John Day (Mosier's Home Furnishings) |
| 2nd | Burns Times-Herald (Wagner's Furniture) |
| HM | Canby Herald (NAGL Floor Covering) |
| Best Series/Paid Advertising |
| Division A |
| 1st | The Bulletin, Bend (Newport Ave. Market) |
| 2nd | The Register-Guard, Eugene (The Flower Market) |
| HM | The Oregonian, Portland (Rose City Amphitheatre Project) |
| Division B |
| 1st | The Observer, La Grande (Community Bank) |
| 2nd | Grants Pass Daily Courier (Hellgate/River Rock Cafe) |
| HM (tie) | Argus Observer, Ontario (Chris Tyler) |
| HM (tie) | The World, Coos Bay (Best Western Inn at Face Rock) |
| Divisions C & D combined |
| 1st | Canby Herald (Christ Lutheran Church) |
| 2nd | Canby Herald (Francesca's Coffee House) |
| HM | The Polk County Itemizer Observer, Dallas (Classic Collectibles) |
| Most Effective Use of Small Space/Paid Advertising |
| Division A |
| 1st | The Bulletin, Bend (Document Systems) |
| 2nd | The Register-Guard, Eugene (The Flower Market) |
| HM | The Register-Guard, Eugene (Reed & Cross) |
| Division B |
| 1st | The World, Coos Bay (Michael A. Gordon, CPA) |
| 2nd | The Observer, La Grande (Cup A Joe) |
| HM | The World, Coos Bay (Books By The Bay) |
| Division C |
| 1st | Curry Coastal Pilot, Brookings (Java Java) |
| 2nd | The Outlook, Gresham (Overby Design) |
| HM | Lake Oswego Review (The Coffee Nook) |
| Division D |
| 1st | Canby Herald (Francesca's Coffee House) |
| 2nd | Western World, Bandon (Blue Diamond Nursery) |
| HM | Burns Times-Herald (Goodies Galore) |
| Best Section Cover |
| Divisions A & B combined |
| 1st | Mail Tribune, Medford (Our Valley/Technology's Child) |
| 2nd | Mail Tribune, Medford (Our Valley/The Other Side of Technology) |
| HM | The Oregonian, Portland (Homes & Gardens of the Northwest) |
| Division C |
| 1st | Lake Oswego Review (Perspective) |
| 2nd | News-Register, McMinnville (Touring Yamhill County) |
| HM | Hood River News (Panorama) |
| Division D |
| 1st | Beaverton Valley Times (Portrait) |
| 2nd | Beaverton Valley Times (Train Time) |
| HM | Canby Herald (Who's Who) |
| Best Merchandising Section |
| Divisions A & B combined |
| 1st | Argus Observer, Ontario (Tri-County Business Finder) |
| 2nd | The World, Coos Bay (Christmas Wish List) |
| HM (tie) | Statesman Journal, Salem (Lancaster Mall) |
| HM (tie) | The Observer, La Grande (Arrow Associated Stores) |
| Divisions C & D combined |
| 1st | The Outlook, Gresham ('98 Pet Care Guide) |
| 2nd | News-Register, McMinnville (Meet McMinnville & Yamhill County) |
| HM (tie) | Canby Herald (Christmas in the Valley) |
| HM (tie) | The Outlook, Gresham (1998 Summer Restaurant Menu Guide) |
| Best Institutional Section |
| Division A |
| 1st | The Oregonian, Portland (Splendors of Ancient Egypt) |
| 2nd | The Register-Guard, Eugene (Home & Garden) |
| HM | Mail Tribune, Medford (Local Family Businesses) |
| Division B |
| 1st | The World, Coos Bay (The Wreck of the New Carissa) |
| 2nd | Argus Observer, Ontario (Spotlight on Agriculture) |
| HM | The Observer, La Grande (The Century) |
| Division C |
| 1st (tie) | Lake Oswego Review (Perspective) |
| 1st (tie) | News-Register, McMinnville (The Yamhill River) |
| 2nd | Lake Oswego Review (Festival of the Arts) |
| HM | Tualatin Times (American Home) |
| Division D |
| 1st | Beaverton Valley Times (Train Time) |
| 2nd | Beaverton Valley Times (Portrait) |
| HM | The Graphic, Newberg (Newberg Fire Department) |
| Best Multi-Sponsor ROP Ads/Paid Advertising |
| Division A |
| 1st | The Register-Guard, Eugene (Wine Country) |
| 2nd | Statesman Journal, Salem (Remodeling Directory) |
| HM | The Register-Guard, Eugene (Ski & Fun) |
| Division B |
| 1st | Ashland Daily Tidings (Halloween Safety Tips) |
| 2nd (tie) | Ashland Daily Tidings (Don't Drink & Drive) |
| 2nd (tie) | The Daily Astorian (Multi-Advertiser-Puzzle) |
| HM | The Observer, La Grande (Joseph Ore. Merchants) |
| Division C |
| 1st (tie) | Lake Oswego Review (Berry Patch) |
| 1st (tie) | Tigard Times (Pumpkin Patch) |
| 2nd | News-Register, McMinnville (Summer Camp Directory) |
| HM | Curry Coastal Pilot, Brookings (Multi-Sponsor Gift Wrap) |
| Division D |
| 1st | The Blue Mountain Eagle, John Day (Holiday Gift Express) |
| 2nd | The Blue Mountain Eagle, John Day (Grant County Fair) |
| HM | Canby Herald (Harvest Festival) |
| Best Single House Ad |
| Division A |
| 1st | The Register-Guard, Eugene (Entertainment & Arts) |
| 2nd | The Register-Guard, Eugene (20 below) |
| HM | The Bulletin, Bend (At Home) |
| Division B |
| 1st | Grants Pass Daily Courier (Consider what you get for 32 cents) |
| 2nd | Grants Pass Daily Courier (Grants Pass Daily Courier) |
| HM | Ashland Daily Tidings (Making Headlines) |
| Division C |
| 1st | Tigard Times (CNI Classifieds) |
| 2nd | Lake Oswego Review (Community Newspapers) |
| HM | The Polk County Itemizer Observer, Dallas (TV Commercials. You Can't Clip 'Em Out) |
| Division D |
| 1st | The Blue Mountain Eagle, John Day (There's no place like home) |
| 2nd | Burns Times-Herald (What's Growing on in Town) |
| HM | The Blue Mountain Eagle, John Day (Helping Grant Co.) |
| Best House Ad Series |
| Divisions A & B combined |
| 1st | Grants Pass Daily Courier (Bargain Days) |
| 2nd | The Bulletin, Bend (The Bulletin Classifieds) |
| HM | The Register-Guard, Eugene (Home & Garden) |
| Divisions C & D combined |
| 1st | The Siuslaw News, Florence (Home & Garden Show) |
| 2nd | The Siuslaw News, Florence (Western Lane Classifieds) |
| HM | The News Guard, Lincoln City (Take Us With You) |
| Best Copy Writing |
| Divisions A & B combined |
| 1st | The Register-Guard, Eugene (Johnson Brothers Greenhouses) |
| 2nd | The Register-Guard, Eugene (Johnson Brothers Greenhouses) |
| HM | Grants Pass Daily Courier (Hellgate JetBoat Excursions) |
| Division C |
| 1st | The Polk County Itemizer Observer, Dallas (JTE Floor Covering) |
| 2nd | The News Guard, Lincoln City (Digital Satellite Specialists) |
| HM | The Polk County Itemizer Observer, Dallas (Oakwood Homes) |
| Division D |
| 1st | Beaverton Valley Times (The Greenwood Inn) |
| 2nd | The Blue Mountain Eagle, John Day (The Outpost Trading Co.) |
| HM | Canby Herald (Christ Lutheran Church) |
| Best Advertising Headline Writing |
| Division A |
| 1st | The Oregonian, Portland (Bedmart) |
| 2nd | The Register-Guard, Eugene (The Flower Market) |
| HM | The Register-Guard, Eugene (Johnson Brothers Greenhouses) |
| Division B |
| 1st | The Observer, La Grande (Nature's Pantry) |
| 2nd | The World, Coos Bay (Far West Cycle, Inc.) |
| HM | The World, Coos Bay (Tri County Plumbing) |
| Division C |
| 1st | Lake Oswego Review (Nor' Wester Beer) |
| 2nd | The Outlook, Gresham (The Outlook) |
| HM | The Polk County Itemizer Observer, Dallas (Brandt's Sanitary Service) |
| Division D |
| 1st | The Blue Mountain Eagle, John Day (Grant Co. Health Department) |
| 2nd | Western World, Bandon (Bandon Veterinary Hospital) |
| HM | Canby Herald (Christ Lutheran Church) |
| Best Overall Advertising |
| Newspapers with circulation of 2,000 or below |
| 1st | The Umpqua Post, Reedsport |
| Best Promotion of New Media |
| All Divisions combined |
| 1st | News-Register, McMinnville (OnLine Mac) |
| 2nd | Statesman Journal, Salem (Employment Package) |
| Classified Advertising |
| Best Private Party Promotion |
| All Divisions combined |
| 1st | The Oregonian, Portland (Give us $18) |
| 2nd | The Oregonian, Portland (Remove Skeletons from Your Closet) |
| HM | The Siuslaw News, Florence (Parched for cash) |
| Best Promotion of the Classified Section |
| Divisions A & B combined |
| 1st | The Bulletin, Bend (The Bulletin Classifieds) |
| 2nd | The Oregonian, Portland (Drivetime) |
| HM | The Oregonian, Portland (What they've always wanted) |
| Divisions C & D combined |
| 1st | The Springfield News (SOLD!) |
| 2nd | The Springfield News (Holiday Bazaar) |
| HM | The Outlook, Gresham (John L. Scott Real Estate) |
| Best Private Party Ad |
| All Divisions combined |
| 1st | Grants Pass Daily Courier (Private Party) |
| 2nd | Ashland Daily Tidings (Town & Country Chevrolet Oldsmobile) |
| HM | The Siuslaw News, Florence (Ken Hobson) |
| The "Oops!" Award |
| Polk County Itemizer Observer, Dallas (Screwed Investors) |
| Oregon Ad Idea of the Year Award |
| Mail Tribune, Medford (Our Valley) |
