Welcome to the ONPA lending library catalog. The materials in this catalog are available to members ONLY, free of charge, for information or training purposes. Many items are marked with an asterisk (*), and these were made possible through the generous support of contributors to the Oregon Newspapers Foundation.
Procedures
To borrow items from the lending library, fill out the library request form. You can view and print it now if you click here. (Use the "Back" button on your browser to return to this page.) Mail or fax the completed form to ONPA, or call us at 503-624-6397 with your request. Be sure to include your name, shipping address (items will be sent via UPS), phone number, and the numbers and titles of the items you want to borrow. You may request up to three items at a time. There is a $2 shipping charge.
If the items you request are already checked out, you will be notified and, at your option, you will be put on a waiting list to receive the items as soon as they are available.
Materials can be checked out free of charge for two weeks at a time. If you need more time, please notify ONPA. You will be charged $10 for any late materials and $50 for lost or damaged materials. Borrowed materials may not be copied.
ADVERTISING/MARKETING
| Videos |
| 102 | "The Technology Tidal Wave", Peter Schank |
| 103 | "Countdown to Contract" |
| 104 | "Fair Housing Advertising and You", Leonard Lanfranco, PhD., Oregon Newspapers, Inc., June 1995. |
| 105 | "Food Marketing in the 90's" |
| * 106 | "How to Buy Newspaper Space; Newspaper as a Media Vehicle; Today's Newspaper Industry; Using Market Research to Buy Newspapers", N.A.S.A. |
| 107 | "Designing Good Ads" |
| 108 | "Ordering Ads at the Speed of Light: Technology Tidal Wave", Karen Berger |
| 109 | "Profit Comes to Those Who Train", Charlie Mouser |
| * 111 | "Event Marketing: Making Events Work Harder for Your Newspaper" Jerry M. Mayeroff, Mayeroff & Associates, American Press Institute. Learn that keeping marketing goals in mind helps determine when to create original events, when to hop on board a packaged event, how to involve advertisers and how to allocate costs and resources to make it all work. |
| * 112 | "Voter Match for Newspapers: How to Increase your Political Advertising Sales", Cynthia Wieland, Winning Directions and Jim Healy, NAA. Learn how to your newspaper can increase advertising revenues from candidates, initiatives and public affairs campaigns with VoterMatch. |
| * 113 | "Monopolize Your Marketplace: Separate Yourself From Your Competition and Then Eliminate Them", Edward A. Earle, Senior Consultant, Marketing Strategies. Teaches sales managers and account reps how to use marketing skills to speed the relationship building process up to 25 times faster and allow the rep to develop relationships with 25 times more prospects simultaneously. Using Earle's marketing skills, the relationships will be built on real benefits and tangible advantages of advertising in the newspaper rather than the salesperson's ability to finesse a relationship and coax sales out of reluctant advertisers. |
| * 115 | "Selling a Single Sheet Insert Program", Jim McClure, Liz Dronzek, Christi Hunt, Barbara Bell, Patti Brazwell. Ways sales executives can sell a single sheet insert program to advertisers. The program explores sales tools, training, research and promotion for the sales team to sell the single sheet insert program successfully and effectively. |
| * 116 | "How to Sell: The Presentation, The Close, and Handling Objections", Phillip Russell. Learn how to sell both "value" and "sizzle" more consistently to generate high-level retention orders and get immediate starts. How to sell subscriber benefits, premiums, money back guarantees and discounts are featured. Valuable closing techniques are highlighted. Learn how to close sales easier and more successfully. Three easy closes and a role play of the close are included. Includes techniques for handling objections and an easy-to-use approach and answers to sales people. |
| * 117 | "How to Move Broadcast Dollars to Newspapers", John Gorby, Douglas Britt Co. Provides helpful insight on how to increase market share against broadcast competition. Gorby brings years of broadcast experience and has been training newspaper personnel for more than ten years. |
| * 118 | "Telemarketing", Phillip Russell. The objective of this program is to produce more professional phone sales efforts, higher quality calls and more calls per hour. Learn the four telemarketing success factors and how to use the phone sales model. The keys to increasing performance and productivity are presented, as well as a role play of a telephone subscription sales call. |
| * 119 | "NAA's 1998 Retail and Classified Planbook". Shows sales staff how to enhance sales presentations. |
| 120 | "The Power of PAGE, Publishers Associated to Gain Economy." Produced by PAGE Marketing Committee to acquaint the staffs of newspapers with the benefits of purchasing through PAGE Co-op, a nonprofit, member-owned association of small to medium-sized newspapers. |
| 121 | "How to Sell Online Advertising," Newspaper Association of America, 1999 (binder). |
CIRCULATION
| Videos |
| 201 | "Postal Seminar", Max Heath. |
| 202 | "Postal Regulations", Wanda Scott, 1995. |
| 203 | Postal Reclassification Meeting, June 1996. |
| * 204 | "From Mailroom to Alternate Delivery", Dr. Scott Chisholm, Utah State University. Explores the transition of circulation from a newspaper distributing task to the development of a profit center. Focus will be on the distribution of non-newspaper products and how alternate delivery will have a major impact on circulation in the 1990's. Includes new developments in alternate delivery from the recent ICMA conference in Chicago. |
| * 205 | "Five Steps to the Resale", Alice Kemper, Sales Training Consultants. Teaches circulation staff members how to clearly improve communications skills that result in overall efficiency and profitability. |
| * 206 | "Database Management", Shawn Higgins, John Puener, Richard Thomas, Rick Kaspar, David Storey, Tom Ratkovich. Examines fundamentals of developing a top-notch subscriber-demographic and trend-tracking database system, as well as the marketing opportunities such a system can offer. |
| Books |
| 200.1 | "Cost Savings for Your Newspaper Under the New 1999 Postal Rates". |
| 207 | "Newspaper Carrier Safety". |
EDUCATION
| Videos |
| 301 | "Family Focus: Newspaper in Education", 1990. |
| 302 | "Core Curriculum Structure and Newspapers in Education", Mississippi State. |
| 303 | "Blown Into Bits: A Discussion of the Future of Journalism Education", American Society of Newspaper Editors. |
| * 304 | "How to Use Newspapers with Your Students", Viki J. Whiting, Newspaper in Education. Designed to help teachers build student skills and community involvement. Includes classroom management tips and learning activities. |
| 305 | "What Makes a NIE Program Work?" |
GENERAL TOPICS
| Videos |
| 301 | "Family Focus: Newspaper in Education", 1990. |
| 302 | "Core Curriculum Structure and Newspapers in Education", Mississippi State. |
| 303 | "Blown Into Bits: A Discussion of the Future of Journalism Education", American Society of Newspaper Editors. |
| * 304 | "How to Use Newspapers with Your Students", Viki J. Whiting, Newspaper in Education. Designed to help teachers build student skills and community involvement. Includes classroom management tips and learning activities. |
| 305 | "What Makes a NIE Program Work?" |
| 409 | "Examining Our Credibility", American Society of Newspaper Editors, 1998. Part I, "The roots of credibility"; Part II, "A hell of a story". |
| Books |
| 400.2 | "Technology and Pagination: Integrating the New into Your Newsroom", SND and ASNE, 1999. Includes SND Passport, SND Store. |
MANAGEMENT
| Videos |
| * 501 | "Managing the Modern Reporter", Gary Hoenig, News Inc.; Burl Osborne, Dallas Morning News; Carolyn Lee, New York Times; Howard Schneider, Newsday. The problems and concerns in the day to day management of todays' modern reporter are discussed among several editors. |
| 502 | "Managing in the Newsroom: Mistakes of a Long-Time Manager". |
| 503 | "Recruiting Video", Iowa Newspaper Association. |
| 504 | "Fish!", 1999 (video, book, facilitators' guide, workbook, and brochure). $25 rental fee. Create an engaging environment for workers and customers alike. |
REPORTING
| Books |
| * 600.1 | "The Weekly Writer's Handbook", Ray Laakaniemi, Bowling Green State University. Designed to help writers and editors at weekly newspapers with overall planning, developing more story ideas or more in-depth coverage and getting better stories without working longer hours. Different sections cover the basics of writing, reporting, editing and headlines, law and ethics, newspaper layout and newspaper improvement. Chapters are designed to be read as needed. |
| * 600.2 | "The Daily Miracle: A Guidebook for Reporters", Ray Laakaniemi, Bowling Green State University; Mizell Stewart III, Akron Beacon Journal. Designed to help reporters cover new beats and stories of which they have limited knowledge and/or experience. Chapters are designed to be read as needed without reading other chapters first. |
| Videos |
| * 601 | "Fundamentals of Photojournalism", Larry Nighswander, National Geographic Magazine. It takes a keen eye and a sound understanding of photographic technique to create photojournalism that tells a powerful story. Larry Nighswander, assistant director of illustrations, shares tips and practices used at National Geographic, known for its consistently excellent photographs. |
| * 602 | "Loosening Lips: The Art of the Interview", Eric Nalder, The Seattle Times. Learn how to prepare for a key interview, ask the right questions and pry into subjects people don't want to discuss. Covers everything from preparation, door opening and feather soothing to interrogation. |
| * 603 | "Picture Editing", Curt Chandler, Associate Editor/Photography, Pittsburgh Post-Gazette. In this program, Chandler discusses how to make better photos, edit them for proper impact and content, and get them into the paper. He points out what makes good photographs. |
| * 604 | "Libel & Privacy: A Journalist's Guide", Jay Bender and Erik Collins, South Carolina Press Association. Approaches libel and privacy pitfalls from a working journalist's viewpoint and offers practical advice on staying out of trouble. |
RESEARCH
| Videos |
| * 703 | "The Art of Presenting Research Data", John Mennenga, Phil Stout, Jocelyn Marek, Jane Peppard, Ed Efchak. Panel discussion with former promotion/research executives who are now in newspaper advertising management. |
ONPA CONVENTIONS AND MEETINGS
| 801 -- 1994 Ad Con |
| 801.1 | "Why We Like and Don't Like Newspapers", Brian Capp, Les Schwab. |
| 801.2 | "Negotiation, Ethics, and Crisis Management", Bryan Johnston. (Tapes 1 & 2) |
| 801.4 | "New Technology", Doug Gregory, Multi-Ad Services. |
| 801.5 | "Mass Marketing", Greg Stevens, Scripts League Newspaper. |
| 801.6 | "Database Marketing", Shaun Higgins, Spokane Review. |
| 803 -- 1996 Ad Con |
| 803.1 | "Running High Hurdles to Visualize Success", Bob Berting. |
| 803.2 | "Groups With Power Communication Skills", Bob Berting. |
| 803.3 | "How to Sell Major Prospects With a 3-Call System", Bob Berting. |
| 803.4 | "How to Sell to Media Buyers", Bob Berting. |
| 804 -- 1997 Ad Con |
| 804.1 | "Consumer Fraud Update", Gene Ebersole. |
| 804.2 | "What's it Gonna Take to Get Ready", John Martz. (Tapes 1 & 2) |
| 804.3 | "Looking Beyond the Obvious", Chuck Nau. (Tapes 1 & 2) |
| 805 -- 1999 Ad Con |
| 805.1 | "So Now You Have a Web Site. What Next?", panel (videotape). |
| 901 -- 1994 Advertising Institute |
| 901.1 | Customer Service Panel, Corvallis retailers. |
| 1001 -- 1994 Summer Convention |
| 1001.1 | "I Have Seen the Future and It Is Print", Peter Wagner, Creative House. |
| 1001.2 | "100 Ideas for Fun & Profit", Peter Wagner, Creative House. |
| 1002 -- 1995 Summer Convention |
| 1002.1 | Dick Carelli, Associated Press. |
| 1002.2 | "New Directions in News", Jay Shelledy. |
| 1003 -- 1996 Summer Convention |
| 1003.1 | "Prepare Now for a Disaster", Panel. |
| 1003.2 | "How to Promote Your Newspaper on the Cheap", Lisa Dixon. |
| 1003.3 | "Accepting Advertising in the Digital Age", Panel. |
| 1004 -- 1997 Summer Convention |
| 1004.1 | "What's Happening to Our Main Street Retailers", Jonathan Trivers. |
| 1005 -- 1998 Summer Convention |
| 1005.1 | "Dealing with Difficult People". (video) |
| 1005.2 | "Dealing with People You Can't Stand", Rick Brinkman, Rick Kirschner. (book) |
| 1005.3 | "Dealing with People You Can't Stand". (video) |
| 1006 -- 1999 Summer Convention |
| 1006.1 | "Should Oregon Establish a News Council?" (video) |
| 1005.2 | "Online Classifieds for the Northwest", Diana Kramer (video) |
| 1007 -- 2000 Summer Convention |
| 1007.1 | "Annual Convention 2000, Eagle Crest" (video) |
| 1005.2 | "Mitch Henderson, MarketPRO", Annual Convention 2000, Eagle Crest (video) |
| 1101--1996 News Institute |
| 1101.1 | "Interviewing Techniques", Ken Metzler. (Tapes 1 & 2) |
| 1101.2 | "Story Telling", Mike Thoele. (Tapes 1 & 2) |
| 1101.3 | "New Systems of News Planning", Jack Hart. |
| 1101.4 | "Developing All the Angles", Kristin Gilger. |
| 1102 -- 1997 News Institute |
| 1102.1 | "Using Public Records", Steve Bagwell. |
| 1102.2 | "Feature Story Writing", Mike Forrester. |
| 1102.3 | "Interviewing Techniques", Les Zaitz. |
| 1102.4 | "News Angles", Kristin Gilger. |
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