Oregon Newspaper Publishers Association - ONPA

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2x2 Ad Network

2x2 Ad Network
Participating 2x2 Newspapers
2x2 Questions & Answers

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For statewide advertisers who wish to place an economical display ad, Oregon Newspaper Advertising Company (ONAC) offers the Oregon 2x2 Network program. With a single order, you can place a small display ad in most of Oregon's daily and nondaily newspapers.

A 2x2 Network ad is small display ad that is equivalent to four column inches in either vertical or horizontal format:

Horizontal Vertical
Width = 3.22" and 3.875"
Height = 2 inches
Width = 1.528" and 1.875"
Height = 4 inches

Please provide both widths indicated to ensure a good fit in all participating papers.

2x2 Network ads allow you complete control over the design of your ad. You can use any size and style of type plus logos and other graphics. Your local newspaper can help you with artwork and typesetting.

2x2 Network ads are sold by participating newspapers as well as by the ONAC staff in Portland. Each Wednesday, participating newspapers receive advertising in camera-ready or digital format. Your ad will appear once each week in each participating newspaper. Nondaily newspapers will run the ad on their regular publication day (usually Wednesday or Thursday), and daily newspapers will use the ad where it is best suited for their individual markets, usually Thursday or Friday.

We prefer that 2x2 Network ads be submitted to ONAC digitally (in PDF format; click here for details), but we will also accept camera-ready prints. All ads must adhere to ONAC content guidelines. ONAC reserves the right to reject ads that are not in compliance with state and federal regulations or that are in poor taste, offensive, false, misleading, deceptive, or otherwise unacceptable. Participating newspapers have agreed to run any ad that is accepted by ONAC unless it violates a specific newspaper policy.

The cost of a 2x2 Network ad is $650, payable in advance with a cashier's check, money order, or Visa or Mastercard. Payment must be received by 5PM Tuesday for ad insertion the following week.

  

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