This web site includes a download
facility that is used for distribution of digital ad files.
This distribution service is free to advertisers who
reserve space through ONAC.
Any file size and format can be distributed
through this facility. The Adobe Portable Document Format (PDF)
is used exclusively for ad distribution because, properly rendered,
it is device- and platform-independent and produces the smallest
file without adversely affecting the ad image. This web
site includes information about and settings for Adobe Acrobat (the software that most commonly produces PDF files),
and we will be happy to assist you in producing and/or handling
PDF files. Call or email David
Merrill at dmerrill@orenews.com or 503-624-6397 ext 33.
Security: To download
an ad file, a visitor to the site must enter a keyword that
is provided by ONAC when the file is placed on the web server. When
a valid keyword is entered, download links for the associated files
are displayed. This prevents unauthorized access to advertising
files and ensures that each newspaper will have access only to the
files intended for them.
Associated Press AdSend
ONAC maintains a subscription to the AdSend service provided by
the Associated Press. AdSend is a web-based system
for distributing digital ad files to AdSend member newspapers, and some large dailies outside of Oregon prefer to
receive digital files through that service. Only PDF files can be sent via AdSend. No other file
formats will be accepted. All files distributed through AdSend are
subject to a minimum charge (see Service charges
below), regardless of whether the ad was placed through ONAC.
Email attachment
We can deliver small PDF files (less than 5 megabytes) as email attachments, but this method involves significant risk. Attachments can be corrupted
or lost in transit without notification to the sender. See Our
responsibility below for information on ONAC's liability in email distribution of ad files.
DESIGN SERVICES AND FILE CONVERSION
To reduce unnecessary delays and expense, we encourage
you to provide finished PDF files, and we will be happy to assist
you in producing them. If you send us digital
ad files that are not in PDF format or otherwise are not ready for
distribution when received, we will contact you immediately about what is needed unless processing arrangements
have been made in advance. As far as possible with our current equipment
and software, we will make any necessary changes and bill you accordingly
(see Service charges below). This kind of work is considered
design services and includes the following:
Native desktop publishing files
We occasionally accept and work with ads in their "in process" state. All
such work must be arranged in advance to ensure that our equipment
and software allow us to do what is needed, and it will be billed
as described under Service charges below. Please
allow plenty of lead time for such projects to prevent deadline
shortfalls.
Other graphics formats
We can accept and convert to PDF most common graphics file formats. Image files (BMP, GIF, TIFF, JPEG, PICT, EPS) should be delivered in their original form, not embedded
in a word processing or page layout document.
SERVICE CHARGES
Distribution by ONPA/ONAC web site. For ads
placed through ONAC and requiring no conversion or design services,
distribution via our web site is free of charge.
Distribution by Associated Press AdSend. Charges for AdSend delivery will
vary depending on rush status, but the minimum charge per ad per
recipient is $10.00, regardless of whether the ad was placed through
ONAC.
Design services and file conversion. Any design, conversion, or other
manipulation of ad files will be charged at $30 per hour with a
1-hour minimum charge per ad. These charges apply regardless
of whether the ad was placed through ONAC.
SENDING FILES TO US
Electronic delivery
We'd prefer that ALL digital files — PDF files, native desktop publishing files, or image
files — be delivered by direct upload via our web site.
Files may be delivered by email attachment if the combined size of the message and attachment
is less than 10 megabytes; larger messages will be rejected by our mail server.
Files larger than 12 megabytes must be uploaded via a special page on our web site:
please contact us for instructions.
If you are sending font files,
you must first copy them to a location other than the fonts area
of your computer, and then attach the copies to an email message.
Files attached directly out of the system fonts area on either Macintosh or Windows systems
usually will not transmit correctly.
OUR RESPONSIBILITY
File and media integrity
Please keep a backup copy of what you deliver to us, as we cannot
be responsible for complete loss of the work. If we notice any kind of file corruption, we will immediately request resubmission of the file(s). However, we take no responsibility for errors in the original file(s): we deliver ads as we receive them, unless other arrangements have been made.
Conversion accuracy
Font matching. Fonts provided with an ad must be the same
fonts used in creating it. Many fonts require at least two files
(a screen font and a printer font) to reproduce correctly, and these
files also must match exactly. We reserve the right, if circumstances
warrant, to substitute similar fonts of our own choosing if the
fonts provided are inadequate or the files are corrupted or in conflict
with other software.
Other considerations
We reserve the right to reduce the size of excessively large files
if this can be done without compromising image quality.
If we are the original designer of the ad or if we have changed an ad by request, we
will seek advertiser or agency approval. Otherwise, we assume no
responsibility for errors in typography nor for the selection, relative
positions, or sizes of images.
In ads prepared
by others, our sole responsibility is to preserve the quality and
reproducibility inherent in the materials provided.
The advertiser or agency is responsible
for obtaining the necessary permissions and designating the required
copyright symbols and language to ensure that publication of an
ad is legal and does not infringe on the rights of others. We cannot
be held responsible for copyright or other rights infringement that
results from publication of an ad we have distributed or prepared.
Deadlines
ONAC uses the deadlines issued by the newspapers, and these are noted in the print advertising rate cards. We occasionally impose rush charges as an incentive for advertisers to provide
ad materials in advance of the publication date. However, rush charges do not buy a guarantee that an ad submitted after the press deadline will indeed appear in
the target publication.
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