What does "regional" mean in the OCAN Classifieds? A regional OCAN ad costs less than a statewide ad and runs only
in participating OCAN newspapers in the selected region. Currently,
Oregon is divided into three regions: Northwest,
Southwest, and East.
(Click on the region name to see participating newspapers there.)
You can save money and target your message by running your ad in
one or two regions rather than statewide.
How can I place a statewide or regional ad in the OCAN Classifieds?
You can contact the classified department of the OCAN
participating newspaper nearest you and ask to place a statewide
or regional OCAN ad. Alternatively, you can use our convenient
online order
form; or you can fax the ad copy to Julie Schmidt at the ONPA
office, 503-624-9811, and either include credit card information
with your fax or provide it over the phone. We do not accept
ad copy or changes over the phone, and we do not recommend
using postal mail to order OCAN Classifieds. In
all cases, we will contact you after receiving your ad copy and
before running the ad or accepting payment.
Can I place an ad in other states? Yes. More than 40 other states offer statewide classified networks
with excellent readership and low rates. You can indicate your states
of interest on the online
order form or on the printed order form that is available from
the classified department of any participating
OCAN newspaper. We will contact you with current rates and deadlines
for those states.
What day does my ad run? Every day of the week in dailies? Each paper runs the ad one time each week. The weeklies,
of course, run the ad on the day they publish (usually Wednesday
or Thursday). Daily newspapers choose the day that's best for their
individual markets (usually Thursday or Friday). Many newspapers
will include your ad in their total market coverage issues as well.
How do you count words for OCANs?
Anything separated by spaces is considered a word, except a phone
number, time of day (8am-5pm), or date (3/1/98, March 1st),
which are counted as one word, as are building dimensions (20x30x40).
Other hyphenated or slash-marked combinations (client-server,
member/associate) are counted as separate words. An address, including
PO box or route numbers, counts as two words; city, state, and
zip are one word each.
What heading will the papers put my ad under?
We try to honor your chosen classification, but at times we may
choose another that we deem appropriate. In many cases, the entire
group of OCAN classified ads, arranged according to the classifications
we specify, appears in a separate area in the newspaper's classified
section under the heading "Statewide Classifieds." Other newspapers
may choose to mix individual OCAN statewide and regional ads with
their other local ads, and they have the option to choose another
appropriate classification.
Is there a lower price for running the same ad again? A discounts is available if you choose to run the same ad for
four or more consecutive weeks. Ask us about discounts for longer
consecutive runs.
What if I want to run my ad again but I want to change some
words?
Changing an ad that ran previously is essentially the same as
ordering a new ad. We can't accept any call-in changes, but you
can place another order through our online
order form or fax us your new ad copy as described above under
"How can I place a statewide or regional ad in the OCAN Classifieds?"
Are there restrictions on what I can advertise? ONAC and each participating newspaper reserve the right to edit
all copy submitted and to reject ads that do not comply with state
and federal regulations or that are offensive, deceptive or otherwise
unacceptable. Click here
for specific advertising guidelines and restrictions.
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