Welcome to the ONPA lending library catalog. The materials
in this catalog are available to members ONLY, free of charge,
for information or training purposes. Many items are marked with
an asterisk (*), and these were made possible through the
generous support of contributors to the Oregon
Newspapers Foundation.
To borrow items from the lending
library, fill out the library request form. You can view and print
it now if you click here. (Use the
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the completed form to ONPA, or call us at 503-624-6397 with your request.
Be sure to include your name, shipping address (items will be sent
via UPS), phone number, and the numbers and titles of the items you
want to borrow. You may request up to three items at a time. There
is a $2 shipping charge. If the items you
request are already checked out, you will be notified and, at your
option, you will be put on a waiting list to receive the items as
soon as they are available. Materials
can be checked out free of charge for two weeks at a time. If
you need more time, please notify ONPA. You will be charged $10 for
any late materials and $50 for lost or damaged materials. Borrowed
materials may not be copied.
ADVERTISING/MARKETING
Videos
102
"The Technology Tidal Wave", Peter Schank
103
"Countdown to Contract"
104
"Fair Housing Advertising and You", Leonard Lanfranco, PhD.,
Oregon Newspapers, Inc., June 1995.
105
"Food Marketing in the 90's"
* 106
"How to Buy Newspaper Space; Newspaper as a Media Vehicle;
Today's Newspaper Industry; Using Market Research to Buy Newspapers",
N.A.S.A.
107
"Designing Good Ads"
108
"Ordering Ads at the Speed of Light: Technology Tidal Wave",
Karen Berger
109
"Profit Comes to Those Who Train", Charlie Mouser
* 111
"Event Marketing: Making Events Work Harder for Your Newspaper"
Jerry M. Mayeroff, Mayeroff & Associates, American Press Institute.
Learn that keeping marketing goals in mind helps determine
when to create original events, when to hop on board a packaged
event, how to involve advertisers and how to allocate costs
and resources to make it all work.
* 112
"Voter Match for Newspapers: How to Increase your Political
Advertising Sales", Cynthia Wieland, Winning Directions and
Jim Healy, NAA. Learn how to your newspaper can increase
advertising revenues from candidates, initiatives and public
affairs campaigns with VoterMatch.
* 113
"Monopolize Your Marketplace: Separate Yourself From Your
Competition and Then Eliminate Them", Edward A. Earle, Senior
Consultant, Marketing Strategies. Teaches sales managers
and account reps how to use marketing skills to speed the relationship
building process up to 25 times faster and allow the rep to
develop relationships with 25 times more prospects simultaneously.
Using Earle's marketing skills, the relationships will be built
on real benefits and tangible advantages of advertising in the
newspaper rather than the salesperson's ability to finesse a
relationship and coax sales out of reluctant advertisers.
* 115
"Selling a Single Sheet Insert Program", Jim McClure, Liz
Dronzek, Christi Hunt, Barbara Bell, Patti Brazwell. Ways
sales executives can sell a single sheet insert program to advertisers.
The program explores sales tools, training, research and promotion
for the sales team to sell the single sheet insert program successfully
and effectively.
* 116
"How to Sell: The Presentation, The Close, and Handling Objections",
Phillip Russell. Learn how to sell both "value" and "sizzle"
more consistently to generate high-level retention orders and
get immediate starts. How to sell subscriber benefits, premiums,
money back guarantees and discounts are featured. Valuable closing
techniques are highlighted. Learn how to close sales easier
and more successfully. Three easy closes and a role play of
the close are included. Includes techniques for handling objections
and an easy-to-use approach and answers to sales people.
* 117
"How to Move Broadcast Dollars to Newspapers", John Gorby,
Douglas Britt Co. Provides helpful insight on how to increase
market share against broadcast competition. Gorby brings years
of broadcast experience and has been training newspaper personnel
for more than ten years.
* 118
"Telemarketing", Phillip Russell. The objective of this
program is to produce more professional phone sales efforts,
higher quality calls and more calls per hour. Learn the four
telemarketing success factors and how to use the phone sales
model. The keys to increasing performance and productivity are
presented, as well as a role play of a telephone subscription
sales call.
* 119
"NAA's 1998 Retail and Classified Planbook". Shows sales
staff how to enhance sales presentations.
120
"The Power of PAGE, Publishers Associated to Gain Economy."
Produced by PAGE Marketing Committee to acquaint the staffs
of newspapers with the benefits of purchasing through PAGE Co-op,
a nonprofit, member-owned association of small to medium-sized
newspapers.
121
"How to Sell Online Advertising," Newspaper Association of
America, 1999 (binder).
CIRCULATION
Videos
201
"Postal Seminar", Max Heath.
202
"Postal Regulations", Wanda Scott, 1995.
203
Postal Reclassification Meeting, June 1996.
* 204
"From Mailroom to Alternate Delivery", Dr. Scott Chisholm,
Utah State University. Explores the transition of circulation
from a newspaper distributing task to the development of a profit
center. Focus will be on the distribution of non-newspaper products
and how alternate delivery will have a major impact on circulation
in the 1990's. Includes new developments in alternate delivery
from the recent ICMA conference in Chicago.
* 205
"Five Steps to the Resale", Alice Kemper, Sales Training Consultants.
Teaches circulation staff members how to clearly improve
communications skills that result in overall efficiency and
profitability.
* 206
"Database Management", Shawn Higgins, John Puener, Richard
Thomas, Rick Kaspar, David Storey, Tom Ratkovich. Examines
fundamentals of developing a top-notch subscriber-demographic
and trend-tracking database system, as well as the marketing
opportunities such a system can offer.
Books
200.1
"Cost Savings for Your Newspaper Under the New 1999 Postal
Rates".
207
"Newspaper Carrier Safety".
EDUCATION
Videos
301
"Family Focus: Newspaper in Education", 1990.
302
"Core Curriculum Structure and Newspapers in Education", Mississippi
State.
303
"Blown Into Bits: A Discussion of the Future of Journalism
Education", American Society of Newspaper Editors.
* 304
"How to Use Newspapers with Your Students", Viki J. Whiting,
Newspaper in Education. Designed to help teachers build student
skills and community involvement. Includes classroom management
tips and learning activities.
305
"What Makes a NIE Program Work?"
GENERAL TOPICS
Videos
301
"Family Focus: Newspaper in Education", 1990.
302
"Core Curriculum Structure and Newspapers in Education", Mississippi
State.
303
"Blown Into Bits: A Discussion of the Future of Journalism
Education", American Society of Newspaper Editors.
* 304
"How to Use Newspapers with Your Students", Viki J. Whiting,
Newspaper in Education. Designed to help teachers build student
skills and community involvement. Includes classroom management
tips and learning activities.
305
"What Makes a NIE Program Work?"
409
"Examining Our Credibility", American Society of Newspaper
Editors, 1998. Part I, "The roots of credibility"; Part II,
"A hell of a story".
Books
400.2
"Technology and Pagination: Integrating the New into
Your Newsroom", SND and ASNE, 1999. Includes SND Passport, SND
Store.
MANAGEMENT
Videos
* 501
"Managing the Modern Reporter", Gary Hoenig, News Inc.; Burl
Osborne, Dallas Morning News; Carolyn Lee, New York Times; Howard
Schneider, Newsday. The problems and concerns in the day
to day management of todays' modern reporter are discussed among
several editors.
502
"Managing in the Newsroom: Mistakes of a Long-Time Manager".
503
"Recruiting Video", Iowa Newspaper Association.
504
"Fish!", 1999 (video, book, facilitators' guide, workbook,
and brochure). $25 rental fee.Create an engaging
environment for workers and customers alike.
REPORTING
Books
* 600.1
"The Weekly Writer's Handbook", Ray Laakaniemi, Bowling Green
State University. Designed to help writers and editors at
weekly newspapers with overall planning, developing more story
ideas or more in-depth coverage and getting better stories without
working longer hours. Different sections cover the basics of
writing, reporting, editing and headlines, law and ethics, newspaper
layout and newspaper improvement. Chapters are designed to be
read as needed.
* 600.2
"The Daily Miracle: A Guidebook for Reporters", Ray Laakaniemi,
Bowling Green State University; Mizell Stewart III, Akron Beacon
Journal. Designed to help reporters cover new beats and stories
of which they have limited knowledge and/or experience. Chapters
are designed to be read as needed without reading other chapters
first.
Videos
* 601
"Fundamentals of Photojournalism", Larry Nighswander, National
Geographic Magazine. It takes a keen eye and a sound understanding
of photographic technique to create photojournalism that tells
a powerful story. Larry Nighswander, assistant director of illustrations,
shares tips and practices used at National Geographic, known
for its consistently excellent photographs.
* 602
"Loosening Lips: The Art of the Interview", Eric Nalder, The
Seattle Times. Learn how to prepare for a key interview,
ask the right questions and pry into subjects people don't want
to discuss. Covers everything from preparation, door opening
and feather soothing to interrogation.
* 603
"Picture Editing", Curt Chandler, Associate Editor/Photography,
Pittsburgh Post-Gazette. In this program, Chandler discusses
how to make better photos, edit them for proper impact and content,
and get them into the paper. He points out what makes good photographs.
* 604
"Libel & Privacy: A Journalist's Guide", Jay Bender and Erik
Collins, South Carolina Press Association. Approaches libel
and privacy pitfalls from a working journalist's viewpoint and
offers practical advice on staying out of trouble.
RESEARCH
Videos
* 703
"The Art of Presenting Research Data", John Mennenga, Phil
Stout, Jocelyn Marek, Jane Peppard, Ed Efchak. Panel discussion
with former promotion/research executives who are now in newspaper
advertising management.
ONPA CONVENTIONS AND MEETINGS
801 -- 1994 Ad Con
801.1
"Why We Like and Don't Like Newspapers", Brian Capp, Les Schwab.
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